Social Status 22/11/2024
This delivery is fashionably late
Forget pizza and burgers; Deliveroo is serving up high fashion this holiday season. Teaming up with luxury rental service Hurr, they’ve launched a partnership that’s as chic as it is unexpected ??
This activation is a masterclass in community-driven strategy. Deliveroo didn’t just guess what their audience wanted, they listened. Their community asked for something fresh (pun intended), and Deliveroo delivered. This collaboration isn’t just customer-first, it’s customer-inspired.
The announcement, made via a collaborative Instagram post, racked up 44.1k views. The real win, though, was the overwhelming excitement from fans. The community teams from both Deliveroo and Hurr dived into the comments, matching fan enthusiasm with thoughtful responses. Both teams recognised a golden opportunity for community engagement and seized it - making a deliberate effort to connect meaningfully with their audience.
Deliveroo and Hurr give credit where it was due, showcasing customer suggestions that sparked the idea. By doing so, they turned passive consumers into active participants.
The lesson? When brands actively listen and reward their audience’s loyalty, the response feels organic. Deliveroo has proven that sometimes the simplest ideas can pack the biggest punch. It’s a rare case of high fashion meets takeaway, and their audiences are eating it up.
?? Thought Starter
How are you using your community to properly tap into what your audience wants from your brand?
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?? Instagram is cleaning up the feed
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?? Facebook is shifting to ‘Views’ as it’s primary metric
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?? LinkedIn’s posting playbook
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