Social Status 17/01/2025
Social media’s doomsday clock is TikToking
Unless you’ve been living under a rock, you will have heard the devastating news that the U.S. is banning TikTok on January 19th. Cue the collective panic of brands and creators scrambling to see if a last-minute miracle will save the platform. Spoiler: it’s not looking good.
Why the uproar? TikTok’s parent company, ByteDance, has ties to the Chinese government, sparking fears that user data could end up in the wrong hands. This isn’t just a TikTok takedown; it’s part of a larger U.S. strategy to curb foreign influence and tighten national security.
For brands, this is a moment to recalibrate. TikTok’s algorithm has been the backbone of many social strategies, driving engagement and delivering results. If it’s out of the picture, campaigns may need fine-tuning and audiences might shift, but it’s not the end of the road. Channels like Instagram Reels and YouTube Shorts are poised to step in, offering new ways to connect. Consider this less a loss and more a nudge to diversify.
So, what’s the next move? Start by strengthening your presence on other platforms. As of January 13th, RedNote became the most downloaded app on the U.S. App Store.
It’s a hybrid of Instagram and Pinterest, where users share lifestyle content through photos, videos, and product reviews. With its rapid rise, RedNote is an app to watch, it could be the next big thing.
Don’t forget to diversify your reach. Look at regions where TikTok is still thriving and explore untapped markets to broaden your audience.
The ban isn’t official yet, but it’s looking likely. Stay prepared, stay flexible, and be ready to pivot as soon as we have a final decision.
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How can we future-proof our strategy beyond a single platform? Spoiler: we can help.
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