Social Status 14/06/2024
The era of traditional UGC is over
Let’s face it, UGC isn’t what it used to be. Audiences are bored of the same old, uninspired formats, and it shows in the dwindling success of traditional UGC... Generic sales messages, overly-scripted narratives, and poor quality content are no longer cutting it. Brands have started adopting an adapt-or-get-left-behind mindset.
PG Tips have this strategy down to a T(ea). Working with creators to take control of their own narrative in the form of GRWMs and story times, all while enjoying a cup of PG Tips. The Ordinary adopted a similar strategy, recruiting a team of skin-obsessed creators to publish organic, user-generated reviews and demonstrations on TikTok. The result? A surge in engagement.
So, what’s the way forward? We've analysed the trends from the brands that are thriving. Here's what we know works ??
?? Thought Starter
Originality and creativity are what stand out. How are you moving past just sending products to influencers, without a real reason?
?? Adam Mosseri spills the beans
Instagram's head, Adam Mosseri, sat down with podcasters Colin and Samir to record an hour and 32-minute interview in which he discussed the platform's direction, what drives post reach, and whether you need to post Shorts to get traction.
?? This app gained 600k users in one week
A social media platform that bans any AI has grown from 40,000 users to 650,000 in a week! The platform is a combination of Instagram and X, where artists can showcase their content without having to deal with Meta’s AI policies. Watch this space.
?? Apple doesn’t fall far from the tree
Apple announce the new Apple Intelligence, with a beta looking to come out later in the year. New AI features like writing tools and image and emoji generation will soon be available from your IOS device.
? LinkedIn stops targeting ads
LinkedIn will stop targeting people based on race, politics, or sexual orientation, following a complaint alleging that LinkedIn’s ad targeting practices could enable discrimination.
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