Social Snapshot — 14.08.2024

Curious about the latest buzz in social media this week? Dive into today’s Social Snapshot to catch up on all the must-know updates and key moments you might have missed. Let’s jump right in!

TikTok Messaging

TikTok is upping its direct messaging game with new features like video stickers, user-created sticker sets, and group chats for up to 32 participants. While these updates aim to boost engagement and foster connections, the platform may struggle to shift users away from established messaging apps. Can TikTok’s new creative tools make DMs the next big thing on the platform? Only time will tell.

TikTok Shopping

TikTok is making shopping easier with a new partnership with Amazon. Users can now purchase products directly from their “For You” page, streamlining the shopping experience. While concerns about data security may linger, TikTok is betting on convenience to drive sales in this new social commerce venture.

TikTok Gaming

TikTok is strengthening its ties with the gaming community by becoming an official partner of Gamescom 2024, one of the world’s largest gaming events. The collaboration will feature in-app campaigns, exclusive content, and live events, enhancing TikTok’s appeal to gaming enthusiasts and creators.

TikTok Spotlight

TikTok Spotlight offers entertainment brands a new way to amplify fan engagement by linking popular content to dedicated landing pages with purchase options. This tool allows studios to partner with creators, drive ticket sales, and fully immerse fans in the community around their favourite films and shows.

Meta Music

Meta has renewed and expanded its music licensing deal with Universal Music Group, paving the way for more music features across its apps, including WhatsApp. The agreement also addresses the growing concern over unauthorised AI-generated content, ensuring fair compensation for artists. This move strengthens Meta’s music offerings and safeguards creative rights.

LinkedIn Newsletters

LinkedIn is expanding its sponsored newsletters feature, allowing brands to sponsor newsletters from thought leaders in their niche. This new option offers companies a targeted way to enhance visibility and engagement by promoting user-generated content through paid campaigns. With newsletter engagement on the rise, this could be a valuable tool for brands looking to connect with specific audiences.

Snapchat Ads

Snapchat has revamped its Ads Manager, reducing campaign objectives from eleven to five, making it easier for advertisers to create campaigns. This update aims to simplify the ad creation process, especially for SMBs, contributing to a significant increase in advertisers on the platform. The new objectives will roll out over the next few months, enhancing ad management efficiency.

YouTube Chat

YouTube is rolling out AI-generated chat summaries for live streams, helping viewers catch up on key discussions. The platform is also expanding access to its illuminated “Join” button, which highlights subscription prompts in videos, and introducing Super Chat likes to enhance live stream interactions. These updates aim to improve user engagement and subscription rates on the platform.

Reddit Ads

Reddit has introduced a new badge system for certified agency partners, recognising their expertise in Reddit Ads. This initiative aims to enhance Reddit’s ad opportunities, offering partners exclusive badges, early access to new certifications, and elevated customer service. The move is part of Reddit’s broader strategy to attract more brands and showcase its evolving ad capabilities.

X Articles

X is enhancing its publishing capabilities with a new API update that allows third-party apps to create and schedule posts up to 4,000 characters. This move aligns with X’s push for long-form content, available to X Premium users, and is part of Elon Musk’s broader vision to evolve the platform’s functionality beyond its original scope.

Stay tuned for more social media news! What do you think of these new updates? Let's chat about it...