Social snapshot – 10.07.2024

It’s time for another social snapshot! Each week, we share the freshest updates from social media to keep you in the know.

Let’s dive into the highlights ??

Instagram Confirms - No long-form content in their future! ??

Instagram's chief, Adam Mosseri, stated that long-form content isn't a priority for the platform.

With their focus on connecting friends and exploring interests, short-form videos fit their goals better. Mosseri pointed out that long-form videos reduce interactions with friends, aligning less with Instagram’s mission.

So, don't expect IGTV to make a comeback! What are your thoughts? Would you watch long-form content on Instagram? ???

What Mosseri's video here

TikTok's Latest Updates ??

• TikTok is testing web links in videos, allowing users to drive traffic directly from their content.
• With TikTok Studio - Creators can now upload, record, edit, and post in one place, with tools like auto caption, photo editor, and autocut.
• You can also save trending videos to use as templates, and a new in-app, full-screen experience for TikTok Stories is in the works.

Facebook tests "Clear Mode" for a cleaner reels viewing experience

As shared by app researcher Radu Oncescu, this feature allows users to hide the description and UI buttons by long-pressing the screen, making it easier to watch Reels without distractions. This could be especially useful for clips with on-screen elements obscured by text and buttons. This feature is not yet active!

Learn more here

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