The Social Signal: August 2022 Digest
affable.ai [now a Bazaarvoice solution]
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Released last month,?House of The Dragon?has already created history. Becoming the most-watched HBO series in Europe.?
But the real story is how the show is Warner Bros. and Discovery’s biggest bet following their merger in April 2022. And how this entertainment conglomerate intends to up its game by integrating appointment TV and comfort viewing.
It's somewhat similar to what's happening in consumer marketing -?Integration.
This newsletter edition focuses on how building upon?integration?is pivotal to the changing business and marketing landscape.?
Shopify, an eCommerce platform, collaborated with YouTube and Pinterest in the last two months to simplify and maximize in-stream sales. Social media platforms are not far behind. Like, Instagram added a new map feature to compete with Google. And some brands used innovative solutions to blend social media, influencer marketing, and eCommerce into Metaverse.
YouTube - Shopify partnership to increase eCommerce sales
Unravel what does the future of YouTube's partnership with eCommerce store Shopify hold for the platform's 1.75 merchants? Or why YouTube is taking a chance on live shopping after TikTok abandoned its plan after failing to capture consumers' attention.
Instagram adds map feature to engage Gen Z
Discover Instagram's new map feature. Competing with Google's search engine, it improves brand discoverability and allows audiences to learn about a brand without having to leave the platform.
Amar Jacob of GroupM on combining social media campaigns with influencer marketing
Unsure whether to use social media or influencer marketing for the next campaign? Amar Jacob , Social and Content Development Director at GroupM Ireland, answers it in our The Marketer Profile series by sharing his learnings on combining social media, influencer marketing, and eCommerce.
Joy Castillo of OMG talks about data-driven marketing using technology
Innovations and Culture Director at Omnicom Media Group in the Philippines sheds light on how influencer marketing and technology can help build long-term engagement with the target audience. Not just to get unique reach across platforms but content analysis and optimization.
Non-Pet brands creating perfect opportunities with paw-tastic influencers
Find out how non-pet brands, such as those in the beauty, fashion, and auto industries, leverage pet influencers to build a strong brand presence. Furry faces and cute eyes influencers, giving you a paw-fect opportunity to grow in the rapidly expanding D2C market.
Millennial moms, upcoming influencers for wellness brands
Vitamin for toddlers! You've certainly seen millennial moms discussing it on various social media platforms. Learn how different wellness brands capitalize on shifting consumer attitudes toward their children's overall well-being through influencer marketing.?
领英推荐
Influencer?Marketing FAQs
We know you have several queries about influencer marketing, like finding the right influencers, managing influencers, and measuring overall performance. To answer those, we share the nitty-gritty of influencer marketing on our new FAQ page.
Emma and L'OCCITANE's success with influencer campaigns
Explore?how two European brands, Emma and L'OCCITANE, used?affable.ai's influencer marketing platform to run campaigns in different countries and create touchpoints between potential customers and their products before they made a purchase decision.
All-in-one creator portal to manage campaigns from shop to ship?
From sending campaign briefs to collecting shipping addresses, product preferences, affiliate tracking, distribution, and the ability to make direct payments -?affable.ai's creator portal feature makes it all possible for you.?
New Product Updates [Direct Payments and Content Discovery]
Some exciting product updates to share with you this month!
Email templates to reach out to different influencer segments using tailored messaging. Plus, direct payments simplify monetary incentives for influencers.?
Finding perfect influencers for Shopify brands
Justin Cener, a well-known eCommerce influencer and Shopify expert reviews?affable.ai?on his YouTube channel Cener Mastermind. He walks you through each feature, explaining how an automated platform like ours eliminates the need for manual back and forth when running campaigns.
The House of Impeccable Marketing Insights
And now, without us “dragon” on for too long and finishing it with a bang (unlike the Game of Throne’s finale. Yes, we still hold a grudge), here’s a spotlight on some of our many helpful features that will help you take your next influencer marketing campaign to new heights of success.
Stay connected with?affable.ai