Social Selling: How to apply this strategy

Hey, what's up?

This is my Weekly Linkedin NewsLetter, where I will help you become a Corporate Influencer and authentically achieve your business and career goals.

The best way to get a person's attention is not by shouting in front of them.

It is not by insisting on appealing speeches that you will win new customers for your business.

Today, I want to share with you a strategy that will make all the difference for you to attract more leads in the digital environment.

Social Selling.

• What is social selling?

It is the new reality of sales strategies.

The most innovative companies are no longer focused only on ads and direct sales.

They know that to survive in today's market, they need to create connections with their target audience.?

If your focus is only on closing the sale, you will get nowhere.

You need to truly care about your customer and solve his pain in the best possible way.

This is what the social selling model is based on.

How can I apply social selling in my company?

First of all, ask yourself some questions:

• What do I deliver uniquely to my customer ?
• How can I be even more helpful in solving their pains?

An honest social selling strategy focuses on the benefits that your brand can bring to the customer.

Unlike a traditional, more aggressive approach that focuses on highlighting the attributes of what you offer, this new model takes into account what the customer needs.

Social networks are the ideal environment to apply Social Selling.

Linkedin specifically is a blue ocean of opportunity for the B2B market.

According to Forbes, 45% of Linkedin readers are in senior management positions.

It was from this data that I saw the potential to focus my marketing strategy on Linkedin.

But selling in the corporate world is not simple.

The sales cycle is usually longer than in the B2C market, the buyer is usually specialized, the product is complex, and the competition can be very aggressive.

Therefore, it is necessary to forget the old "salesman" concept and embrace reality:

Selling a solution in the B2B market becomes much easier when you are an Authority on the subject - and in essence, B2B business is also done between humans (H2H).

You can be an authority on your street, but to become an authority in your market, you need to be seen by thousands of people within your target audience constantly.

Every day, I see amazing professionals with a lot of knowledge and experience in their markets not getting the recognition and business results that match their reputation - for one simple reason:

Their reputation is restricted to their physical networking network.

I was exactly at this point a few years ago:

Focused on developing relationships with executives by attending events every week (often attending more than one per week).

However,? everything changed after I started applying the methodology of social selling and personal branding.

More than becoming an Authority in the mind of my ideal client, I realized that I could leverage what made me unique and be valued for my Uniqueness.

You should do it too !

See you on our next edition, on wednesday 9 o'clock !

If you want to know more about strategies for Linkedin, click the notification button.

Subscribe our Newsletter and stay tuned everyweek !

1.?Click?the "Subscribe" button to receive the next issue (top right).

2.?Comment?with your feedback, questions, and tell me if you have already signed up for my Masterclass.

3.?Share?this Newsletter to help others who also want to become Linkedin authorities.

Who is Dr.Onda ?

Founder of OndaSkim, I help B2B companies to generate qualified Business with Strategic Decision Makers consistently through Linkedin.

How?

By transforming the executives of these companies into unique digital authorities on Linkedin in pursuit of business objectives.