Social Selling

Social selling is when salespeople use social media to interact directly with their prospects. Salespeople will provide value by answering prospect questions and offering thoughtful content until the prospect is ready to buy.

Difference between social and traditional selling

Social media is fast becoming the go-to channel for sales people to find new prospects and reach their sales targets. In fact, 90% of top performing sales people now use social media as part of their sales strategy.

And for sales reps that do invest in social media, 64% of them hit their team quota  – compared to only 49% of reps hitting their team quota that don’t use social media.

There was a research done by shopify which analyzes well over 500,000 orders as result of social traffic, clues us into the booming state of social commerce. Some notable figures from the study include…

• Instagram boasts the highest average order value ($65) of the “big four” social commerce sites
• Facebook, Instagram and YouTube are the only major social platforms with a conversion rate over 1%
• Two-thirds of all social media visits to Shopify stores originate from Facebook

There are brands who transformed and got ROI from the social selling

1. Burberry
2. Cluse
3. sephora
4. J.crew
5. Dollar shave club
6. Singularu
7. Fab
8. Asos
9. Ipsy and many more...

How to start with social selling -

There are 8 steps for it

1. choose the social network which is relevant to you.

2. Follow the right users you are targeting according to the product.

3. Join and participate in groups

4. Connect with potential customers

5. Share content and provide value

DO's and Dont's of social selling

Do's - BE authentic

Engage

Provide Value

Don'ts - try to sell soon

- sell in a way that you woudn't buy

Social Selling Tools 

Now that we’ve covered some actionable tips let’s look at some of the best social selling tools currently on the market. There are so many tools in this space so I’m going to share a few of my personal favorites:

Hootsuite – The perfect tool for organizing your social media.

LinkedIn Sales Navigator – Anyone serious about their outbound sales needs Sales Navigator.

Leadfeeder – Enables you to uncover anonymous website visitors and turn them into sales leads.

Vidyard – A great tool for video email follow-ups. Use this to stick out in someone’s inbox.

UpContent – A great platform for finding relevant articles to share

Clearbit Connect – Google Chrome plugin that helps you find out more about the people in your inbox.

Find That Lead Prospector – An incredible new prospecting tool.

Reply.io – My favorite tool for outbound email automation.

BuiltWith – A plugin that tells you what technologies a company is using just from looking at their website.

Promo Republic – A social media design tool that makes it really easy to create good graphics.

BuzzSumo – Another excellent tool for finding trending content and #influencers.