Social Secrets Revealed
June Digital Download
Believe it or not, we are nearly halfway through 2023! So many exciting things have happened, but we still have a lot to look forward to, including Pride Month, World Environment Day, and Social Media Day at the end of this month.?
In this edition, we explore new AI features from Google, how Reddit can impact app downloads, and algorithm secrets revealed by?Instagram. Keep reading to get your digital and social fix!?
Digital Updates
Operation Magi
Google is working on an AI-Powered Search Engine, codename ‘Magi’, in the hope of defeating the competition that Google is facing from Microsoft’s Bing Chatbot and Open AI’s ChatGPT. Magi will mimic other chatbots but will also include new features, like the ability to enable transactions – you could book flights directly in Google search without having to go to another provider. It will have a chat-like interface, aiming to provide instant answers over pages of results. Watch this space to keep track of their progress!
Microsoft Store Ads
Microsoft Ads have been expanded globally, now available in over 150 regions. This is a dynamic shift in digital advertising strategies, with Microsoft Store Ads becoming a pivotal platform. Microsoft has unveiled new features and enhancements to simplify the advertising and reach process, including an enhanced onboarding experience that allows users to set up eye-catching ads that are well placed. Advertisers can also trigger their Ads on Bing's Search Engine Results page, thus expanding their reach.
Social Updates
Trust In Reddit
Reddit has released insights showing that they are the most trusted social platform for users seeking information. Before downloading a new app Redditors seek information and feedback on the platform, and are?+46% more likely to trust a brand because they advertised on Reddit. This could make Reddit the place to be for brands who want to generate more advocacy among their audience.
Pulse Programme
TikTok is introducing a new programme called Pulse, which lets brands advertise their content next to top-performing content in the For You feed. Brands have the option from 12 categories of where they can place their ads e.g. beauty, fashion, and gaming. The goal is to help brands increase their discoverability but also allow them to connect with broader and more diverse communities.?
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Customer Reviews Are IT?
According to a recent study, 87% of consumers say that real-life customer reviews have a greater impact on their purchase activity than influencer/celebrity endorsements, or direct brand ads. People want to hear about real experiences before buying a new product or service, however, the reviews need to be authentic in drive an action. That's why UGC (User Generated Content) is a winner - this kind of content increases attraction and builds trust.?
Instagram Secrets Revealed?
Instagram has revealed that each part of the app has its own ‘algorithm’ or criteria for whether your post will perform well. This?differs across?In-feed, Stories, Explore, Reels, and Search. Instagram is also promoting?tips for how consumers can?make their feed more personalised.?
Consider how your content needs to work differently to suit each placement's algorithm, and how your CTA may change to combat changes users adopt and encourage them?to keep your brand in their feed.?
LinkedIn Messaging?
LinkedIn has launched a messaging inbox for company pages, meaning there can be communication directly between users and businesses.This update aligns with the global shift in business priorities -?focusing more on brand building and attracting new customers amidst fluctuating economic conditions.
This direct line of communication is a step towards reinforcing direct corporate-client interaction and is a huge step forwards for B2B brands on LinkedIn.?
A Game Changer for Twitter?
Twitter is working on a way for verified accounts to post job openings in the app. They will appear on the company's profile, with a link that takes the user to the application.
This is a major advantage for B2B organisations looking to recruit on the platform, and is another step in Elon Musk's mission to evolve Twitter into an 'everything app'. In terms of recruitment, the platform is already popular with the tech and gaming industry, but this new feature can open it up to a lot more.