The Social Receipts #23: Game-Changing Social Media Updates
Giraffe Social
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Each week, the team at Giraffe Social will be sharing our thoughts and opinions on the biggest stories in the world of social media! It’s your one-stop shop for all things social.
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YouTube’s AI Tool Creates Shorts in Seconds
YouTube is testing an exciting new feature that allows creators to automatically transform their existing videos into Shorts. This tool uses AI to identify the most engaging moments from a video, turning them into bite-sized clips optimised for YouTube's Shorts format. The feature aims to help creators repurpose long-form content quickly, potentially expanding their reach and boosting engagement on the platform. While still in its testing phase, this update reflects YouTube’s ongoing push to compete in the short-form video space.
Creators need to make the most of any new features and formats on social media platforms to optimise the growth opportunities they present. Simultaneously, those platforms also want as many creators as possible to use their fresh new functions, so this new tool for YouTube essentially manages to tick both those boxes. It seems that this will make it more easily accessible to repurpose content while still testing what works best for your YouTube Shorts strategy, paving the way to creating more original content in the future.
TikTok’s Secret to Social Selling Success — What You Need to Know
TikTok has shared new insights into how its platform is influencing shopping behaviours, particularly in the realms of eCommerce and social selling. According to TikTok, 64% of users have made a purchase after seeing an ad or shoppable content on the app, with product recommendations from creators driving significant purchasing decisions. The platform's community-driven approach continues to shape shopping habits, with trends like #TikTokMadeMeBuyIt proving to be powerful tools for brands aiming to connect with audiences.
TikTok’s not just about dance trends and funny memes – it’s a game-changer for shopping inspiration too. With 64% of users making purchases after seeing ads or shoppable content, it’s clear that TikTok’s community-driven approach is reshaping eCommerce. Creators and trends like #TikTokMadeMeBuyIt are turning casual scrolling into serious spending.
For brands, this is a golden opportunity to connect authentically with audiences. Leaning into creator collaborations and hopping on trends could be the secret ingredient to boosting sales. Keep it genuine, keep it fun, and let TikTok work its magic!
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X Prioritises Entertainment — Here’s How It’ll Transform Your Feed
X (formerly Twitter) has announced updates to its algorithm that will now prioritise more entertainment-based content to enhance user engagement. The platform is shifting its focus to deliver a greater mix of trending and viral entertainment posts in user feeds, aligning with its goal of becoming a more interactive, video-driven app. This move is part of X's broader strategy to compete with platforms like TikTok and Instagram by leaning into pop culture and fun, shareable content.
Since X was taken over by Elon Musk, it does feel like the platform has become much more negative - which, if you've read the horror stories of what people have experience on that platform, is really saying something. So a shift to more entertainment-based content is much needed. It will be interesting to see how the userbase reacts to this though. Will people post more things like memes and videos, or will they still use it in the same old ways, regardless of the direction X itself wants to take?
Get to Work
From an HR and recruitment perspective, to be a successful candidate in the social media field, it’s important to stay up to date with all the latest news and trends.
Consider upskilling your team on creating and managing short-form video content, with a focus on YouTube Shorts and TikTok trends.
We also seek candidates with experience in community-driven content and entertainment-focused strategies to align with platforms like X.
Tune In
In this week’s podcast episode, we’re discussing topics such as an Instagram Messaging update, the importance of public speaking within the marketing space, as well as the risks of User-Generated Content (UGC) and brand perception.
With special guest Kathryn Strachan, International Keynote Speaker, Author, and Podcast Host, as well as Nikki & Lottie from the Giraffe Social team.
Check out the latest episode of the Social in 10 podcast for all of that and more ??