The Social Receipts #18: Big Changes on Social Media: What You Need to Know!
Giraffe Social
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Threads Growing Up!
Instagram chief Adam Mosseri has announced that Threads is entering a more independent phase. He revealed that the Instagram graph import is being removed from the Threads onboarding process. Why? Turns out, people prefer building a completely new network on Threads rather than relying on their Instagram connections. Mosseri even called it a 'growing up moment' for Threads. But don’t get too excited – Instagram’s influence isn’t gone entirely. Your 'For You' feed will still use Instagram insights to recommend posts.
Threads is stepping out of Instagram’s shadow, giving users a fresh start to build their own networks. This 'growing up moment,' as Adam Mosseri puts it, is a chance for social media managers to rethink their strategy. With a more independent Threads, there's room to experiment, engage authentically, and connect with audiences on a platform that's shaping its own identity.
Goodbye, Hashtag Follows!
Instagram is tackling hashtag spam by removing the ability to follow hashtags altogether. This means posts and Reels from followed tags will no longer appear in your feed. Spammers have been misusing hashtags to push irrelevant content, so Instagram has decided to ditch the feature entirely rather than keep fighting the spam. It’s a bold move, but it could clean up your feed for good!
Instagram’s decision to remove hashtag following is a bold move to prioritize content quality over convenience. For social media managers, it’s a call to double down on creating high-value, engaging posts that naturally attract attention. With less hashtag spam, genuine content has a better chance to shine and connect with the right audience.
Pinterest’s Holiday Ad Boost!
Pinterest is decking the halls with new holiday ad features and a 'Festive Season Hub' for businesses. They’re rolling out 'Special Offers' tags for Pin ads, allowing you to highlight discounts, free delivery, or other promotions. With over 20 templates to choose from, these tags make your ads pop and attract more shoppers. Perfect timing to boost those holiday sales!
Pinterest's new holiday ad features are a game changer for brands looking to maximise their seasonal sales. The introduction of 'Special Offers' tags not only enhances the visibility of promotions, but also encourages engagement by making deals more appealing to shoppers. With a variety of customisable templates, businesses have the opportunity to create eye-catching ads that resonate with festive consumers. As we approach the holiday shopping season, leveraging these tools will be essential for driving traffic and boosting conversion rates. It's an exciting time for brands to connect with their audience in a visually compelling way!
Get to Work
Struggling to stand out on TikTok? Try the 'Hook-Engage-Deliver' formula for your next video. Start with a strong hook in the first 3 seconds to grab attention, use captions or text overlays to guide your audience, and deliver value quickly — whether it’s a tip, a trend, or entertainment. Don’t forget to use trending sounds and hashtags strategically to boost discoverability!
Tune In
In this week’s podcast episode, we cover topics such as new AI YouTube replies, marketing strategies & department leads, and using artificial intelligence but staying authentic as you do.
We’re also joined by special guests Caner Daywood, the Global Director of Content Strategy at Buttermilk Agency, and Sam, Phil & Nikki from the Giraffe Social Team.