The Social Receipts #17: The Best Social Media Hacks You Need to Know for Holiday Shopping & Ads!
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TikTok’s Guide to "Q5" Shopping Season
TikTok’s got a new guide to help marketers tap into 'Q5,' that sweet spot between Christmas and New Year’s when shoppers are looking for deals and self-care products. TikTok says that interest in shopping content is strong, with online sales leading the charge. Marketers take note — this could be your chance to connect with consumers during their holiday mode and maximize your post-Christmas sales!
Q5 is a goldmine for social media managers! It's the perfect opportunity to reach highly engaged users who are still in a holiday mindset but ready to focus on self-care and snag post-Christmas deals. TikTok’s guide can help you craft content that taps into this unique shopping window, driving engagement and boosting sales when competition is lower.Pinterest’s Holiday Shopping Features
Pinterest’s Holiday Shopping Features
Pinterest is getting even more festive with new features for holiday shopping. You can now create custom product wishlists and save items from celebrity-curated Gift Guides. Pinterest has even made it easier to gather your favourite finds into a personalised, shoppable wishlist. So, whether you’re shopping for yourself or others, Pinterest’s got your back this season!
The streamlined process of saving and purchasing items directly from the app is a good idea for time-saving during the busy season! However, the overload of options and reliance on external merchants might not suit everyone, and some users may feel overwhelmed by the push for celebrity-driven trends. Overall, it’s a helpful update for those who love curated shopping experiences and for organisational purposes but, it might not appeal to those who prefer a more personalised or less trend-focused approach.
Meta’s New Ad-Free Subscription in Europe
Meta is shaking things up in Europe with a 40% price cut on its ad-free subscription offering, aiming to meet new EU regulations. Users can now choose between paying for an ad-free experience or opting for less personalised ads while still enjoying Meta’s free services. Meta’s keeping the balance between personalised advertising and consumer choice with this move — big changes ahead!
I think this update will be really useful for understanding shifting user preferences and adjusting ad strategies in Europe. Meta’s 40% price cut on its ad-free subscription lets users choose between paying for no ads or sticking with less personalised ads for free. It’s a new approach to balancing personalisation with consumer choice—definitely something to watch as we adapt to these big changes!
Get to Work
It can be all too easy to focus more on just getting content out the door - especially when every marketing expert is talking about the importance of posting daily.
But the reality is that hastily-made content is almost always going to be poor quality, and the audience you're trying to reach is going to notice.
So instead of trying to put out as much content as possible, instead focus on creating quality content that's going to resonate with your audience. Doing that is much better than aiming for quantity!
Tune In
[podcast info]
Check out the latest episode of the Social in 10 podcast for all of that and more ??