The Social Receipts #10: Meta’s Holiday Ad Hacks, YouTube’s AI Revolution, and TikTok’s Search Ad Boost!
Giraffe Social
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News Point #1: Meta’s Holiday Ads Are Here - Boost Your Sales with Automatic Discounts!
Meta is gearing up for the holiday season with new ad updates! They’re rolling out more prominent discount code notifications that automatically apply at checkout. Meta is also testing personalised discounts and first-purchase offers to drive more sales. On top of that, they’ve updated Reminder Ads with extra overlays in feed posts and increased the frequency of reminder notifications to help keep your offers front and centre.
"Meta’s new holiday ad updates are game-changers for brands looking to maximise sales this season. The enhanced discount code notifications and personalised offers will help streamline the shopping experience, while the updated Reminder Ads keep your promotions front and centre. It’s all about making it easier for consumers to buy, and these features will be key for driving conversions as we head into the busiest shopping period of the year!"
News Point #2: YouTube Unveils Game-Changing AI Tools for Creators!
YouTube just dropped some major updates at its 'Made on YouTube' event! They’re bringing AI-powered video generation to Shorts, with Google’s Veo tool creating backgrounds and even standalone 6-second video clips. On top of that, they’ve introduced AI advice for creators in YouTube Studio, new community features, and ‘Hype’ to highlight emerging creators.
"I think YouTube’s new AI tools will be a game-changer for creators. Instant video backgrounds in YouTube Studio are going to make things a lot easier, especially for beginners. It’s great to see YouTube giving creators more tools to develop their skills and content. I’m curious to see how the 'Hype' feature will play out, will it give smaller creators the boost they need?"
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News Point #3: TikTok’s New Search Ads - Get Your Brand in Front of More Eyes!
TikTok is making waves with an updated version of its Search Ads campaigns. Now, brands can use Search Ads for both Traffic and Web Conversion goals, with added control over keyword selection and ad placement. It’s a big step for getting your promotions in front of more searching users on the app.
"This is a smart move by TikTok to help brands get in front of more engaged users right when they’re looking for something specific. According to TikTok, 57% of users use the search functionality. It’s also a great advantage for advertisers as more control can help define audiences, allowing for better value for money."
Get to Work
To effectively advertise on Pinterest, focus on visual storytelling by designing captivating Pins with compelling imagery and clear text. Utilise keyword targeting, as Pinterest functions like a search engine, integrate trending keywords into your descriptions and ad campaigns to boost visibility. Additionally, leverage pins to provide extra context, such as product details, and Carousel Ads to tell multi-image stories. These tactics help create an engaging user experience, driving both reach and conversions.
Tune In
In this week’s podcast episode, we spoke with Ellie Crowson, Marketing and Content Lead at Tall Ships Youth Trust, Elior Doani, Social Media Manager at Water Aid, and Dani, Lottie and Nikki from the Giraffe Social Team.
We’re covering topics such as a TikTok group chat update, leveraging engagement tools, creating compelling storytelling and sustainability within marketing.?
Check out the latest episode of the Social in 10 podcast for all of that and more ??