Social Pills #5

Instagram Ranking Unveiled

In a recent article, Adam Mosseri explains the ranking process for Instagram's multiple formats. Feeds, Stories, Explore, Reels, and Search all have unique algorithms, with varying factors such as user activity, post information, author information, and interaction history playing crucial roles.

Brands should leverage this by encouraging followers to favorite their account, create shareable content, and focus on Feed posts and Reels for growth.?Find out more

Adam Mosseri's Video Explainer:?Check it out!

TikTok - Downloading Made Easy (But Not Free)

Want to download all your TikTok videos in one click? Here's how:?TokBackup

Resetting Your TikTok For You Page Algorithm

Has your For You Page (FYP) become a little too predictable? Here's how you can refresh it:

1. Head to your settings
2. Click on your content preferences
3. Select “Refresh Your For You feed”
4. Click “Refresh” again

Football Club Social Media Rankings

Real Madrid leads the pack with 362 million followers across Twitter, Instagram, Facebook and TikTok. Full list?here

Tech Acronyms - Know Your Jargon!

Navigating through tech-talk? Keep this handy list of acronyms for reference:

• TL;DR??? "Too Long; Didn't Read": A summary for a lengthy document or email.
• DRI??? "Directly Responsible Individual": The point of contact for a task or project.
• MAU/DAU??? "Monthly Active Users/Daily Active Users": The number of unique users who interact with an app in a month/day.
• KPI??? "Key Performance Indicator": A measurable value demonstrating how effectively a company is achieving key business objectives.
• GTM??? "Go-To-Market": Strategies used by a company to sell a product to customers.
• TAM/SAM/SOM??? "Total Addressable Market/Serviceable Available Market/Serviceable Obtainable Market": Different methods of market segmentation.
• SDLC??? "Software Development Life Cycle": The process of developing software through stages like planning, creating, testing, and deployment.
• BRD??? "Business Requirement Document": A document that describes the business solution for a project.
• MBR/WBR??? "Monthly Business Report/Weekly Business Report": Regularly scheduled reports providing analysis of business performance.
• OKRs??? "Objectives and Key Results": A goal-setting framework for defining and tracking objectives and their outcomes.
• API??? "Application Programming Interface": A set of protocols for building software and applications.
• SDK??? "Software Development Kit": A set of software development tools for creating applications.
• ACL??? "Average Customer Lifespan": The average amount of time a customer continues purchasing from a company.
• ACV??? "Annual Contract Value": The yearly revenue from a customer contract.
• ARR??? "Annual Recurring Revenue": The value of the contracted recurring revenue components of your term subscriptions normalized to a one-year period.
• CLTV??? "Customer Lifetime Value": The total worth of a customer over their lifetime with a business.

Everything you need to know about Threads

Dive into the World of Threads: Instagram's Standalone App

It's remarkable how swiftly Threads has caught on, with estimates indicating that over 10 million people have already downloaded the app. Currently, the app isn't available in the EU, but Meta, the parent company, has expressed plans for a future launch in these markets.

Threads operates independently yet maintains a strong connection to Instagram. Users utilize their Instagram login credentials to access Threads, and their Threads handle is automatically tied to their Instagram username, with no independent alterations allowed.

If you've earned a verification badge on Instagram, you'll be pleased to know this accreditation is mirrored on your Threads profile. While Threads doesn't automatically import your Instagram followers, you can choose to follow any accounts from your Instagram follower list during the profile setup process.

With Threads, you can create text updates up to 500 characters long and share videos that run up to five minutes. The app also allows you to incorporate links and images, repost, and engage with others' updates. The recent update allows you to add more than one account to an Instagram Collab post, adding another layer of interaction.

Looking for content ideas for Threads? A recommendation is to leverage your best performing evergreen tweets. Posting one or a few of these proven content pieces as your Day 1 Thread could be a winning strategy.

Threads is now live for download in the US, UK, Canada, New Zealand, Australia, and a hundred other countries, sparking widespread global reactions. Dive into the world of Threads and discover a fresh, innovative way of social networking.

Instagram's Collaborative Feature

Instagram now allows up to three collaborators for any post or Reel.

Universal Charger by 2024

By 2024, all new portable electronic devices in the EU will use a common charger, simplifying and harmonizing the charging process. USB type C will be the standard.

Job Opportunities

• Communications Manager EMEA -?Dropbox
• Performance Marketing -?LiteApp, Revolut
• TikTok Social Producer (UK News) -?MailOnline
• Streaming Partner Manager - Spanish Speaking -?Kick
• Paid Media Manager -?Welocalize
• Community Engagement Manager (Sports) -?Zepp Health

Spotlight on Exceptional Graphic Design

Meet Connie, a skilled graphic designer whose work blends creativity and storytelling. Her custom designs, from logos and presentations to social media campaigns, have helped numerous brands enhance their aesthetic appeal. Explore her?portfolio ?and consider her for your next design project. Discover the power of compelling visual narratives today!

Have a fascinating story or an exciting job opportunity you'd like to share? Don't hesitate to connect! You could be the star of our next spotlight or have your opportunity featured for our community.