Social Norms vs. Market Norms: What’s the Difference?
Giuseppe Conti
Professor of Negotiation & Influencing | #1 in Top 30 Global Gurus for Negotiation | Former Procurement Executive
In this article, we’ll explore the difference between social norms and market norms. These are two important systems of rules that govern human behavior, and they have some important differences.
Social norms are informal rules that develop within a society or social group. They are often based on shared values and beliefs, and they can be explicit or implicit. For example, social norms might dictate that we should be polite to each other, or that we should help others in need.
Market norms, on the other hand, are formal rules that are created by an authority, such as a government or a business. They are often based on self-interest, and they are designed to promote economic efficiency. For example, market norms might dictate that prices should be set by supply and demand, or that businesses should compete with each other.
So, what are the key differences between social norms and market norms?
Social norms are often based on cooperation, while market norms are often based on competition.
This difference can have important implications for human behavior. For example, social norms can encourage people to cooperate with each other, even if they do not have an economic incentive to do so. For example, people might help each other out in their neighborhood, even if they don’t know each other very well.
Market norms, on the other hand, can encourage people to compete with each other, even if this can lead to conflict or inefficiencies. For example, businesses might compete with each other to lower prices, even if this leads to lower quality products or services.
Another key difference is that social norms are often informal, while market norms are often formal.
Social norms develop naturally within a society or social group. They are not codified in laws or regulations. Market norms, on the other hand, are created by an authority, such as a government or a business. They are codified in laws, regulations, or contracts.
This difference can also have important implications for human behavior. For example, people are more likely to follow social norms that they feel are fair and just. However, they may be less likely to follow market norms if they feel that they are unfair or unjust.
In conclusion, social norms and market norms are two important systems of rules that govern human behavior. They have some things in common, but they also differ in some important ways. By understanding the difference between social norms and market norms, we can better understand how they influence our behavior and the world around us.
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