Social Messaging Supremacy: Meta launches Instagram Threads, a competitor to Twitter

Threads, a text-based messaging app similar to Twitter , has been released by Meta , drawing attention amid Twitter's recent challenges. Mark Zuckerberg, CEO and co-founder of Meta, presented Threads as Instagram's "text-based conversation app," aiming to attract users who have left Twitter due to uncertainty surrounding Elon Musk's ownership.

With #Threads , users can post and engage with short messages, follow the same accounts as on Instagram, and participate in public discussions. Within hours of its release, Threads garnered over 5 million sign-ups, according to Zuckerberg.

The app allows users to connect with creators, share their interests, and build a loyal following. It supports #text , #links , #photos , and #videos up to 5 minutes long. Meta emphasizes the app's features for positive conversations, providing users with control over interactions and content filtering.

The introduction of Thread coincides with the entertaining Twitter exchanges between Musk and Zuckerberg, culminating in both challenging each other to a Cage Fight at the esteemed Colosseum in Rome. This development amplifies the rivalry between these tech behemoths, creating a flurry of excitement across the internet.

• Twitter is also facing challenges under Musk's ownership, leading users to seek alternative platforms. Musk's recent decision to impose limits on tweet views generated criticism and prompted increased traffic to BlueSky, a rival messaging app
• Threads, although connected to Instagram, requires a separate download, and plans to integrate decentralized technology, ActivityPub, similar to Mastodon, another Twitter-like app
• Adam Mosseri , Head of Instagram , confirmed the forthcoming support for ActivityPub, despite not being available in the initial release due to complications associated with decentralized networks

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