Social Media Wrap 1/5/2020
Kerwin Rae
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Kerwin Rae
In Loving Memory of Kerwin Rae – Mentor, Father, Friend and Australia’s Leading Business and High Performance Specialist. Profile managed by Business Mastery and his K-Team.
How to incorporate SMS into your marketing strategy
- SMS messaging is great for time-sensitive marketing campaigns as 90% of all messages are read within three minutes of delivery, and they prompt a significantly higher open rate than EDM communications.
- Best practice is to keep messages under 160 characters, present a value proposition, and use personalisation to boost engagement.
Source: Omnisend.
Brands turn to Facebook Marketplace after retail closures
- As retailers are forced to close their storefronts and Amazon reaches saturation, numerous brands are turning to Facebook Marketplace to market and sell stock.
- Facebook’s extensive user data allows for an ultra-personalised shopping experience and product discovery, which is ideal for small businesses looking to reach new audiences.
Source: Modern Retail.
Tips for UGC campaigns and challenges
- Isolation has seen an increase in tag-to-challenge campaigns, such as Twitters #SafeHandsChallenge which saw 4 billion impressions in two weeks.
- The best practice is to use a short and simple campaign name/CTA, encourage consumer participation, and connect the CTA to your audience’s everyday life.
Source: Mobile Marketer.