Social media - what is it?

5.17 billion social media users globally, indicating that over 63% of the global population uses social media platforms. Concurrently, data from the ad planning tools of leading social media platforms reveals that in 2024, there were 52.70 million users aged 18 and above actively utilizing social media in Bangladesh, which accounted for approximately 43.8 percent of the total population aged 18 and above within the country at that time. Let's talk about social media.

Social media - what is it? What is your understanding of social media? Why is social media so important?

Social media refers to online platforms and websites that allow users to create, share, and interact with content created by others. The platforms allow individuals to connect with others, share ideas, opinions, photos, videos, and other media, as well as conduct various forms of communication. Social media platforms are popular today, including Facebook, Twitter, Instagram, LinkedIn, Snapchat, and TikTok.

Social media focuses vary, but some common ones include:

Connecting People: The primary goal of social media platforms such as Facebook, Twitter, and LinkedIn is to facilitate communication and connect people. Content Sharing: Instagram, TikTok, and YouTube are primarily focused on sharing visual content.

Networking: Professional networking and career development are the main focuses of LinkedIn.Information Sharing: People use Twitter and Reddit to share news, information, and opinions.

Community Building: Social platforms like Facebook Groups and Reddit communities provide a space for niche communities to gather around shared interests.Entertainment: Social media platforms like Snapchat, Twitch, and TikTok emphasize entertainment and feature user-generated content, challenges, and trends.

I'd like to introduce some popular social media platforms:

Facebook:

The Facebook social network was founded in 2004 as a way to connect friends, families, and communities. In addition to sharing updates, photos, and videos, users can also like and comment on other users' posts. A Facebook user's profile link (sample): https://www.facebook.com/engr.munna1?mibextid=ZbWKwL

Twitter:

Twitter was founded in 2006 and is known for its short and real-time messages called tweets. A hashtag is a way for users to discuss ideas, share news, and follow accounts. Example: https://twitter.com/munnaengineer

Instagram:

Started in 2010, Instagram focuses on visual content, particularly photos and videos. Users can share posts, stories, and IGTV videos, along with filters and hashtags. Example: Instagram.com

LinkedIn:

A professional networking site established in 2003, LinkedIn connects job seekers, professionals, and businesses. Besides creating profiles, users can connect with colleagues, share resumes, and participate in industry discussions. Please go to the link: https://www.dhirubhai.net/in/munnaengineer/

Snapchat:

Founded in 2011, Snapchat is known for its disappearing photo and video messages called snaps. Users can share snaps, and stories, and chat with friends using filters, stickers, and augmented reality features. Example: Snapchat.com

TikTok:

Launched in 2016, TikTok is a platform for short-form videos, often featuring music, dances, and challenges. Users can create, share, and discover videos, as well as engage with others through likes, comments, and duets. Example: TikTok.com

There are different types of content and social interactions available on each platform, as well as unique features and user demographics.