Social media vs. email marketing? The way to win your customer’s heart

Clearly, email marketing isn’t dead. However, can social media marketing give you more bang for your buck??

Consider this: internet users spend an average of 144 minutes per day on social networking platforms. And with Gen Z’s high level of activity on social apps, we know that this time is only going to increase in the coming years.?

So the question for you is - how can you allocate your business’ budget between email campaigns vs. social media marketing strategy to maximize profit? Let’s briefly take a look at both approaches.?

How effective are email marketing campaigns??

By purely looking at ROI as the metric, email marketing has the highest ROI of all marketing channels.?

We’re talking about $42 back for every dollar you spend.?

That’s the reason why many marketers still swear by email marketing campaigns to engage customers.?

While social media definitely cannot compete against email in terms of ROI, they can beat email in terms of open rates and response times.

What social messaging platforms can tell you that email can’t?

Use automated responses on SleekFlow’s WhatsApp to qualify leads in no time?

A major advantage of social messaging platforms such as WhatsApp, Facebook, Instagram Messenger, etc. is that they are instant.?

People on social messaging platforms habitually respond to messages immediately, or at least faster than email.

During a sales cycle, this responsiveness is key to converting customers. From the moment your customer discovers your product or service, you want to guide them as quickly and smoothly as possible to check out, without losing any opportunity that causes delays or even conversion loss.?

While it is necessary to utilize email for marketing outreach, social apps open up more opportunities for you to know your customers’ shopping preferences and qualify leads within a shorter period.?

The conversations and interactions are consolidated into a centralized database, such as SleekFlow’s social commerce omnichannel platform, where you can gather actionable insights for strengthening your marketing strategy.?

Looking for an email marketing alternative? An all-in-one marketing software that integrates with Salesforce and HubSpot

We aren’t saying that you need to ditch email. Rather, in addition to your typical mass email marketing campaigns, it’s worth considering allocating more of your marketing efforts to creating interpersonal connections with your customers through one-on-one conversations.?

Combined efforts for quicker results.?

SleekFlow merges whichever app you use, including WhatsApp, Instagram and Facebook messenger, Telegram, Wechat, etc., into a unified inbox.?

Tutor Circle, an HKD 8M internet-based tutoring agency, manages 30,000 contacts on SleekFlow across WhatsApp Business API, Instagram, and Facebook.?

As a result, they experienced:??

• 60% increase in customer support efficiency
• 75% decrease in response time

And here’s exactly how we did it:?

Here’s the final kick: You can now sync your Salesforce or HubSpot customer database into SleekFlow to expand your CRM capabilities. You can even customize membership statuses for advanced segmentation, i.e. ‘VIP’ category, and launch retargeting campaigns for maximized conversions.?

Until next time

Thank you for joining us, and we hope you learned something new! Let us know in the comments below about your thoughts on potential topics or content to cover for our next Newsletter. Last but not least, don’t forget to subscribe to our Newsletter. See you here in two weeks!?