Social Media: Videos vs. Photos – Which One is More Engaging
Masud Rana
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The Benefits of Social Media Videos
The overarching benefit of social media videos is that marketers can convey more information in less time. This feature makes them a powerful alternative to blog posts and improves their accessibility and reach. Videos are also incredibly versatile and can range from quick, trending challenges that boost engagement to informative live tutorials that will enhance brand awareness and product familiarity.
There’s also evidence that shows that videos interact better with the various social media algorithms. Facebook released a statistic that videos tend to get more engagement than other types of content, with?live videos earning six times more engagement?than a pre-recorded video.
Videos vs. Photos: Which is Better?
In simplest terms, videos are better at driving engagement than photos. However, that doesn’t mean you should put all of your eggs in one basket. Realistically, having a blend of video and photo posts is an effective way to reach your audience and improve engagement over time.
It’s also important to ensure your content is intentional and relevant. Don’t make videos just because they drive engagement; make videos to connect with your audience and develop brand loyalty.?
Always remember to consider your goals when creating video or photo content. You may find that videos drive more engagement, but photos lead to more conversions. Consider developing an A/B testing strategy and using the insights to make data-driven decisions about future campaigns.
It’s undeniable that video content is worth exploring for engaging your audience and growing your business, but don’t forget the basics of content marketing as a whole.?
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