Social media usage surge ??

Stick around for the Social Media News to Use below. This week's top five (or more!) most important updates to help you grow your brand.

Join me at an upcoming in-person SkillPop class - Social Media Strategy for Business!

Wednesday, October 11, 2023

6:30 pm - 8:30 pm ET

Camp North End

Charlotte, North Carolina

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FACEBOOK: Good news for page admins who want to keep things separate.

• Facebook officially embraces fake profiles [The Verge]

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INSTAGRAM: Of course it's AI related.

• New Instagram Sticker [My Threads] ?

INSTAGRAM: How to stop the invites

• PSA if you're loathing the broadcast channel invites on Instagram. Tap the three lines in the right hand corner. [@Abitha_Arabella X]

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LINKEDIN: The subjective scale of oversharing

• It's not just you. LinkedIn has gotten really weird. [Insider]

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LINKEDIN: New accessibility tools

• LinkedIn adds accessibility features with the help of Microsoft’s Immersive Reader [Engadget]

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META: Snoop Dogg, Tom Brady, Kendall Jenner, and Naomi Osaka can be your assistant, your AI Assistant that is.

• Introducing New AI Experiences Across Our Family of Apps and Devices [Meta Newsroom]

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META: The priority customer support is worth it.

• Meta is expanding its paid verification badge to business accounts [The Verge]

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META: SO MUCH came out of Meta’s Connect developer conference on Wednesday.

• All the news from Meta Connect 2023 [The Verge]

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PINTEREST: Pinterest continues to differentiate itself from other platforms with the message that it’s a positive place.

• Pinterest Shares New Insights Into Its Evolving Personalization and Recommendation Tools [SocialMediaToday]

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REDDIT: Time will tell if this amounts to a significant chunk of change for folks.

• Updating Reddit Gold and Rolling Out Our New Contributor Program [Reddit Blog]

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SOCIAL MEDIA: Overall benchmarks for TikTok, Instagram and Youtube; and if you’re in the beauty, retail, media and publishing, food, or children and baby industries, get specific industry benchmarks.

• The Social Media Benchmarks Brands Need To Maximize ROI [Dash Hudson]

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SOCIAL MEDIA: The social media surge. This article dives into research showing “the best way for a brand to have an impact on social media.”

• Brand interactions evolve on social media: Here’s what the numbers say [Marketing Dive]

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SOCIAL MEDIA: User numbers. FYI, LinkedIn doesn’t disclose this data so it’s not included in this report.

• A Look at the Comparative MAU and DAU Stats for All the Major Social Apps [SocialMediaToday]

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SOCIAL MEDIA: North Carolina is represented in number 1.

• Forbes Top Creators 2023 [Forbes]

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THREADS: It’s stabilized.

• Is Threads Still a Threat to X - Here are the Numbers [Appfigures]

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THREADS: A very appreciated feature.

• Threads adds easy profile switching to its mobile apps [TechCrunch]

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TIKTOK: A classic case of “if you can’t beat ‘em, join ‘em”

• TikTok testing displaying links to Google search results [Search Engine Land]

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TWITTER/X: Just remember, you never know what to believe with him.

• Elon Musk says X will charge users 'a small monthly payment’ to use its service [TechCrunch]

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YOUTUBE: CapCut has competition.

• YouTube debuts a new app, YouTube Create, for editing videos, adding effects and more [TechCrunch]

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YOUTUBE: Four new AI tools

• Made On YouTube: Empowering Anyone to Create on YouTube [YouTube Official Blog]

BUSINESS BONUS

Here I share articles that might not be social media focused, but helpful for general business and brand building.

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ChatGPT: Wow. Check out the two video examples to see what this will be capable of.

• ChatGPT can now see, hear, and speak [OpenAI Blog]

COMMUNICATIONS: The way your brand says something can be just as impactful as what it says.

• The Ultimate Guide to Define and Create a Brand Voice [Later Blog]

PODCASTING: Not one, but two big OpenAI updates this week.

• Spotify is going to clone podcasters’ voices — and translate them to other languages [The Verge]

NEXT STEPS WITH ME

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