Social Media Updates

Social media updates you NEED to know:

???Instagram is FINALLY testing the ability to pause Reels.

Adam Mosseri was asked why the platform still places so much weight on likes vs. saves when they rank content. His answer? They value both but they look at likes “more” simply because there’s a lot more of them and they have to focus their ranking systems on where they have data to train them.

???LinkedIn has added a bunch of video tools for creators including:→ Full-screen video experiences→ Better discoverability in search as users will not see relevant videos related to a topic they’re searching→ Profile previews while users are viewing your content in LinkedIns full-screen video player, alongside a preview of all the other videos you’ve created???According to new data from Buffer, Threads drives 73.6% more engagement than X (FKA Twitter).

?? Instagram is testing the ability to RE-ARRANGE your profile grid.

??TikTok Lunched hashtag#TikTaught — a new campaign where the platform has partnered with creators to share their stories about the impact TikTok has had on their career, and in their life. One of the creators chosen to take part is Annie-Mai Hodge, because this is the fake update for the folks who steal my content.???Facebook could be returning to it’s original roots — in a Q4 earnings call with investors, Mark Zuckerberg claimed: “I think some of this will kind of get back to how Facebook was originally used back in the day”.

????WhatsApp is bringing event creation and management to individual conversations.

???LinkedIn’s latest video push could be working with Digiday reporting that total video viewership on the platform has increased by 36% year-over-year between 30th October 2024-29th January 2025.

???Snapchat said the platform has benefitted from the TikTok uncertainty, with the number of creators growing by more than 40% year-over-year in Q4.????A new app by The Iconfactory, called Tapestry, weaves your favorite blogs, social media, podcasts into one unified and chronological timeline.

In this ever changing world it pays to be on the forefront of change and embrace it, as time is money and so is adoption to change.