Social Media Trends & Tips: Sept. 16-20
Each week on Friday I share 4-8 articles that I thought were particularly insightful or useful from the previous week. If you like what you see below, you can subscribe to my weekly e-newsletter where I share articles and perspectives like this--as well as local jobs, events and news around Minneapolis/St. Paul: https://tinyurl.com/5n8xp294
Here's what I thought you might find interesting this week:
The future of search: A content knowledge graph and AI
Content knowledge graph > keyword optimization. Read More
The case for longer PR pitches
I can't disagree with a lot of these--especially the notion of using your pitches to develop relationships. I've had great success employing this approach over the years, and it often meant my emails were not uber-short. Read More
Better on weekends: B2B leaders often consume content on their days off
Maybe posting on Saturday and Sunday isn't such a bad idea after all? Read More
The desperation of the Instagram photo dump
"When I asked my own Instagram followers why so many people were posting big albums, many said that doing so seemed to be the only way to get attention on the platform these days, though they also felt a tinge of guilt for bombarding their audiences. One respondent described posting a single image as “humiliating”; another, a Gen Z-er, said that it was a “social risk.” Read More
CEO at Arment Dietrich | Founder of Spin Sucks | Creator of the PESO Model?
5 个月You're the bomb diggity! Thank you!
3M | Global Social Media Leader | Enabling social media capability and best practice across diverse B2C and B2B marketing professionals
5 个月The piece about consuming content on weekends is interesting, and tallies with my own experience. My observation is that there are fewer people active on LinkedIn at weekends, but there is also less content competing for their attention. (Presumably everyone has read the same ‘best times to post on LinkedIn’ posts.) So everything nets out, and my impression and engagement metrics are pretty similar to during the week. I’ve never really measured it, but my sense is that I get more considered comments at weekends too. I assume this is because people are in a more relaxed and thoughtful mode versus racing on the hamster wheel of Monday to Friday. I might have to look into that more carefully…