Social Media Trends & Tips: June 17-21

Each week on Friday I share 4-8 articles that I thought were particularly insightful or useful from the previous week. If you like what you see below, you can subscribe to my weekly e-newsletter where I share articles and perspectives like this--as well as local jobs, events and news around town: https://tinyurl.com/5n8xp294

Here's what I thought you might find interesting this week:

Surgeon General calls for warning label on social media sites

In the post, Dr. Vivek Murthy says "The moral test of any society is how well it protects its children." Here's hoping we do a better job in the next few years than we've done in the last 10+. Also: I hope some of the other ideas Dr. Murthy suggests in this article come to fruition soon. Namely, taking phones out of the classrooms. At this point, there's zero reason that shouldn't happen as soon as next fall. Read More

Twitter is losing ground as a news source

Sure, Twitter is still a news source. But now, so it: TikTok, YouTube, Facebook and Reddit. The news consumption game has splintered significantly the last few years! Read More

Reddit social listening: What it is and strategies for using it

Probably not an approach on most people's radars... Read More

Do video views count as engagement in social media?

I lean "hard no" on this issue, especially at a time when engagements, as a metric should probably be minimized in favor of awareness-based goals. Read More

Meet Symphony Avatars: TikTok's new creative ad tool

I couldn't hate this more. But you know, the future and all... Read More