Social Media Trends & Tips: Jan. 22-26

Each week on Friday I'll share 4-8 articles that I thought were particularly insightful or useful from the previous week. Here's what I thought you might find interesting this week:

How TikTok created a new accent--and why it might be the future of English

This is pretty fascinating because I was always taught (much like Rohit Bhargava talked about in his newsletter yesterday) that?"uptalk" (a rising intonation on declarative sentences) signaled a sign of weakness. But it seems like that has changed--and women are leading the way. Here's the quote from the author that intrigued me: "In my experience as a TikTok creator, uptalk can sound more persuasive and personal."? Read More

LinkedIn Updates: Ad Measurement, Newsletters, Premium Features and More

Good round-up here--pay particular attention to the sponsored articles now available to brand pages and a new Featured Section that could be rolling out for brand pages soon. Read More

The paid channels marketers plan to increase spend on in 2024

Social media tops the list again (as it did last year). But another big area that's surging: search.? Read More

BeReal welcomes brands, celebs to mobile app

Do we think this will work? I like the idea of BeReal as a place for more authenticity, but it kinda feels like the moment has passed for the app. Maybe I'll be proven wrong though! Read More

Is Threads catching on? A look at how the most-followed X profiles are engaging in the app

Really interesting first-hand research here, and not fantastic news for Threads fans. Read More