Social Media Trends & Tips: Feb. 5-9

Each week on Friday I'll share 4-8 articles that I thought were particularly insightful or useful from the previous week. If you like what you see below, you can subscribe to my weekly e-newsletter where I share articles and perspectives like this--as well as local jobs, events and news around town: https://tinyurl.com/5n8xp294

Here's what I thought you might find interesting this week:

Why I'm still not buying the VR hype

I found myself agreeing with a lot of Adam's thoughts on this topic. This graf says a lot: "Beyond any novelty?of a new device, the discomfort of wearing VR for extended periods and absurd appearances, there are deeper concerns about the impact on our sense of self and connection to reality. Are we willing to trade genuine human experiences for pixelated simulations? Do we want to forgo tactile feedback? Why such a desire to hide from natural light and our current physical settings?" I'm sure devices like Apple's new Vision Pro will help many in specific areas (like Adam mentions in the health care sector). However, I can't help but think this is yet another device that will take us away from more real, true human interaction. Read More

How to use the art of commenting for PR

This strategy really hasn't changed in the last 10 years. But it's worth revisiting in an era when capturing editors' attention is tougher than ever. Read More

OpenAI is adding new watermarks to DALL-E 3

Good progress here. Read More

How TikTok is being used for search

Obviously we've heard about the social search trend--especially among the younger set. But what exactly are they searching for on TikTok? Food, music and fashion to name a few. Read More

Creative directors share their all-time favorite Super Bowl ads

The FedEx spot with the color bars is one of my faves, too. Read More