Social media trends that caught our attention

We love social media space because it's never boring. Something's brewing all the time - new platforms pop up; existing players pivot and mimic their challengers (or acquire them straight away!) - there's always a new fad or drama happening. But if you look deeper than the hottest topic of the day, some exciting long-term trends shape the social media landscape and, to a large extent, our societies.

So this time, we decided to bring you some of the best articles we've recently read about social media. They caught our attention because they dissect what's happening in the social media world and what the future might hold.

We hope you enjoy them, too!

1. A new study shows teens abandoning Facebook faster than ever.?

This trend is not exactly new, but a recent study shows the rate at which teens use Facebook is declining rather rapidly. What's their key motivation? This article has all the answers: https://techcrunch.com/2022/08/11/teens-abandoned-facebook-pew-study/

2. Things Suck for Zuck as Meta's Growth Comes Unstuck?

In its Q2 earnings, Meta (aka Facebook) revealed it had missed virtually all its targets, bringing to close a decade of unprecedented growth. How bad is all this for Meta, really? Can the Metaverse be the next big thing, or is it just a distraction??

https://stephenmoore.medium.com/things-suck-for-zuck-as-metas-growth-comes-unstuck-6a3798aed61

3. The End of Social Media and the Rise of Recommendation Media

Gone are the good old days when you visited social media to see how your friends were doing. Today, most major social platforms serve you content based on programmatic recommendations, not your social graph. While this might be highly entertaining at times, we fear that someday we'll be logging into our social platform of choice only to see content generated not by humans but by AI...

So is this the end of social media as we knew it??

https://mignano.medium.com/the-end-of-social-media-a88ffed21f86

4. BeReal is the social-media app for people who hate social media

Plenty of people have taken steps to distance themselves from social media in recent years, having grown tired of competing for outside validation in the form of "likes" or deciding that scrolling past the most polished versions of other people's lives was bad for their mental health.

Can BeReal become a breath of fresh air for them?

https://qz.com/bereal-is-the-social-media-app-for-people-who-hate-soci-1849353911/amp/

5. 'Social listening is so important': Hulu adapts social strategy to follow fans' interest

We love it when businesses share their best practices for using social media listening. This one is from Hulu, a major video streaming service that tweaks its strategies to account for the social sentiment. Read how they do it and what the results are in this article.

https://qz.com/bereal-is-the-social-media-app-for-people-who-hate-soci-1849353911/amp/

6. Getting the most out of Twitter

We conclude the list of our recommendations today with practical advice on how to get most of Twitter - from curating your feed for the most valuable content to growing your following. You might find it helpful both for your professional and personal use!?

https://samf.substack.com/p/getting-the-most-out-of-twitter