Social Media Trends 2025; What Marketers REALLY Want From Agencies; Meet Carlsberg Britvic’s CMO; 25 Years of TfL Ads
A big old happy Monday to you. Creative Salon brings you our coverage from the world of advertising over the last seven days. Have a look through and see how we can bring you up to speed on a few things today.
Predictions For Social Media In 2025
The short-lived TikTok ban and the arrival of new platforms like Bluesky highlight just how fast the social media landscape is evolving. Its importance for advertisers also continues to grow -?GroupM predicts that digital adspend will increase by ten per cent this year. So how can brands best leverage social in 2025??We asked Accenture Song ’s head of social and influencer Melo Meacher-Jones , VML ’s chief social officer Christina Miller , That Lot ’s strategy director Holly Walton-Gould , T&Pm 's social director Silvia Mendes , and TMW ?Tomorrow's head Olivia Wedderburn . Read more here
What Marketers?REALLY Need From Their Agency Partners
Marketers want their agencies to invest more in building Brand Fundamentals, says Alessandro Manfredi , the former CMO of Dove. That means doing more strategic planning, taking greater ownership, and building communities to help clients consistently stand out in culture, he argues.?Read more here
Drinking It In: Carlsberg Britvics Munnawar Chishty
Despite having joined Britvic just?two years ago, Munnawar Chishty ?has just been announced as CMO of the newly-merged Carlsberg Britvic company, which is why she's our Marketer of the Week. Her portfolio of brands now includes Carlsberg, Birrificio Angelo Poretti and Brooklyn Brewery, alongside Tango, Robinsons and?J2O. Given her fondness for cheeky humour in ads, we're looking forward to what comes next for these brands. Read more here
Read, Watch, Attend: McCann London's Mel Arrow On Visceral Inspiration
The chief strategy officer, of?McCann London, Mel Arrow says?inspiration can best be found by "continuously committing to putting new and interesting things in your eyes, ears, nose and mouth". Find out some?of the best things she's recently read, watched and attended to help her remain inspired. Read more here
TfL: Celebratingnbsp;25 Years Of Creativity
Transport for London has been around for?a?quarter of a century. So its?customer director, Emma Strain , and VCCP ’s chief strategy officer, Clare Hutchinson , talked to us about?marking the moment, and the brand's growing international legacy. Read more here
Inside Paul Hewitt's Creative Life
?“When I’m not pretending to be a grown up adult person in the corporate zoo, I roam about in the jungle (the real world),” says That Lot 's executive creative director Paul Hewitt . From browsing through independent magazine shops, to getting lost on the dance floors at London’s queer club scene at 3am, and immersing himself in theatre, he shares his creative pastimes. Read more here
Brands In Britain 2025: We Don’t Need Another Hero
TMW 's chief strategy officer Dan Bowers discusses the ways brands can rethink their hero complex through elevating existing behaviours, embracing radical transparency, and empowering communities. Read more here
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