Social Media Trends 2023 Global Report | The Friday Club | Ep 211

This is a must-read for all marketers & business owners...

Talkwalker has just released its annual?Social Media Trends 2023 Report ?& it's well worth taking a look. The 10 key themes are as follows;

#1?The cookie finally gets dunked

#2?Social media will meet a new social standard

#3?Decentralized social networks will be the next big thing

#4?Multi-sensory social media will provide content for all

#5?Social commerce will rise and fall

#6?The metaverse rush will pay off

#7?Predictive analytics will disrupt marketing

#8?The environment will no longer be an afterthought

#9?Customer experience will get even more social

#10?Personas are over, you will think ‘communities’

Thought for the day:?Building an effective content ecosystem is VITAL & here's why...(more on this below).

New Knowlton Content

1.?[Pod/Blog] How To Skyrocket Revenue (Content Ecosystem)

2.?[Knowlton Nugget] How To Generate Predictable Revenue

3.?[Video] Lloyd nailed this lip sync haha

4.?[Video] What small businesses can learn from creators

5.?[Video] 'Boomer boss' interviews for job at Knowlton

6.?[Video] Stop doing 'good deeds' for likes on social media

New Content (Non-Knowlton)

1.?[Article] Meta is in trouble

2.?[Article] Elon Musk buys Twitter & fires top Twitter execs

3.?[Article] Elon Musk makes viral Twitter meme as first priority (lol)

4.?[Newsletter] Shield's LinkedIn newsletter is decent!

5.?[Tweet] Ad breakdown (love Fraser's tweets)

6.?[Linkedin] 10 Active listening tips

7.?[Instagram Update] New native post scheduling in App being tested

8.?[Video] Circus marketing team (so funny)

In other news...

- We're?going global !

-?This ?is one of the best purchases of the decade.

-?This ?makes me proud (24 months of climate impact).

- We put a?massive printer on a beach ?this week.

- We got?mentioned in the press ?again which is pretty cool.

- If you want to keep up to speed with our Positive Impact Plan, check out?this page ?on our website.

Thought for the day:?Building an effective content ecosystem is VITAL & here's why...

Have you built an effective ‘content ecosystem’ to get your audience to take whatever action you want them to take? I know this sounds like a wanky marketing term, but give me 30 seconds to explain why this is VITAL…

Whether you’re looking to attract & convert new customers, get a new job or even get yourself a date, your ‘target market’ are on a journey to finding what you offer.

Customers are looking for solutions to problems.

Companies are looking for the best talent.

People are looking for decent people to…date? Wow, this example is weird but we move…

The above examples use the internet to find what they are looking for.

Building an effective content ecosystem is about creating & distributing the right content, in the right places, in the right way, to guide your ‘target market’ through the perfect journey to come to the realisation that your product/service/employability/dating profile is the best fit for them.

Get the gist?

Having an effective content ecosystem is VITAL.

If you want to learn how to create yours,?listen/watch our latest podcast .

Happy Friday!! ??

Dan (writing this) & Lloyd (in spirit)