Social Media Trending and Marketing Strategies For 2025
Nimrah Khan
Content Writer | CopyWriter | Translator | WordPress Web Developer | Editorial Writer | Web Content Creator | Article Writer
Is your business suffering in this fast-paced digital world? Since the pandemic, social media has transformed how businesses connect with customers. With 5.07 billion people worldwide using social media platforms (over 62% of the global population) and spending an average of 2.5 hours daily, social media is a powerful tool to boost brand visibility, trust, and engagement.
Before we start how social media marketing strategies work, let’s take a look at social media marketing statistics that prove its power:
What is Social Media Marketing?
Social media or digital marketing means using social media networks like Facebook, YouTube, Instagram, and Twitter now X to promote your business and sell your products and services.
If your brand launches a new product or service and develops a strategy to promote the launch on social media, that’s known as social media marketing. Social media marketing also involves connecting with your customers through comments or messages or creating engaging content that displays your brand’s values and story.
This marketing tactic requires you to use social media management skills and tools. Just as you are ready to consider other aspects of your marketing tactics, you need to have a strategy for your social media marketing.
What is a Social Media Marketing Strategy?
A social media marketing strategy is a plan to use social media platforms to achieve business goals, like increasing brand awareness, winning customer trust, or lead generation. It includes creating and sharing relevant content, posting regularly, and engaging with your target audience.
You need to prepare a document outlining your social media goals, the methods you will use to achieve them, and the metrics you will track to know your progress. Your social media marketing strategy should also include all of your active and planned social media accounts, along with aims specific to each platform you are active on. These aims should match your business's larger digital marketing strategy.
At last, a good social media strategy should outline the key roles and responsibilities within your team and define your reporting measures.
Best Social Media Platforms for Marketing in 2025
The best social media marketing platforms for promoting brands include Facebook, YouTube, Instagram, LinkedIn, Twitter, TikTok, and Snapchat. Different social media marketing platforms require different strategies. So here we mentioned a brief overview of each site – its user base, main aura, content types, and potential positive and negative sides.
1. Facebook
Facebook is the world’s most popular and largest user base social media platform, as well as extensive local business directories. Approximately 3.07 billion people use Facebook daily. People of different age groups use it to connect with friends and family, enjoy conversation in groups and pages, find and visit businesses around them, and follow brands. 89%?of organizations use Facebook marketing to:
However, organic reach on Facebook is limited, so if you are looking to generate sales or find new audiences, Facebook Meta ads are the best option to opt for.
2. YouTube
YouTube is a perfect platform with 2.5 billion monthly active users for social media marketing; you can upload videos in short or long-form content to your channel, share, comment on, and like other videos, and follow fellow content creators. Additionally, you have a curated feed on your homepage based on your interest.? The fundamental concept of social media marketing on YouTube is not to try to go viral but to add value to your content. 67% of businesses use YouTube as a social media marketing tool:
3. Instagram
Instagram is one of the most favorite and fourth largest social media platforms in 2024, with more than 2 billion monthly active users. It is well-known for its diverse range of content formats, including feed posts, stories, reels, and IGTV. Most individuals use Instagram to follow their favorite influencers, brands they shop from, and those who relate to their values. Create your Instagram profile and then use it for:
However, the cost of Instagram ads is usually higher than on Facebook, but the great thing is that organic reach is also higher.
4. LinkedIn
LinkedIn is a professional network with 310 million active individuals, but it is also an impressive platform that promotes learning, leadership, and essential values. So additionally, use it to network, find goals, build reputation, and share industry insights. Moreover, it is also a great place to show your organization's culture and build your brand. There are a lot of beneficial features to curate to optimize your profile or your business profile. LinkedIn is a great network for:
5. Twitter
X, formerly known as Twitter, is an amazing and twisted network of quirky thoughts, beneficial tidbits, and powerful discussions. You should be daily active on every social media platform and engage in meaningful conversations, but your brand X profile is especially important. Many individuals use X to get real-time news, follow brands, and get customer service. Always repost when a customer has given nice feedback to you, and don’t forget to answer people’s queries when possible. For beneficial social media marketing on Twitter now X, you may want to:
6. Snapchat
Snapchat is not just for teens to take selfies and send snaps to their friends and family. It is a digital marketing platform that can help businesses connect to consumers and promote their brand awareness. It has an 850 million active user base age group between 13-34, and with Snap Maps, geo-filters, and its partnership with Gannett, it is more locally focused than you think.? You can build a vast audience through fun images and short videos. You can use Snapchat for:
7. TikTok
TikTok is the fastest flourishing social media platform of all time, taking just five years to cross the one billion monthly active users milestone. While it’s widely known for dancing, there are numerous popular categories on the platform that continue to grow.? Brands and businesses are finding techniques to use it as a marketing channel, but as you know, the main reason people use TikTok is for entertainment, so ensure that your content aligns with that. Use TikTok to:
领英推荐
10 Proven Social Media Marketing Strategies to Promote Your Brand
Follow these proven social media marketing strategies to promote your brand and generate revenue:
1.Repurpose, Repost, and Recycle Content
Social media moves within a blink of an eye, and creating fresh content daily can be hectic. Add the three R’s to your strategy:
This three R’s method keeps your feed active and engaging without needing constant revamping.
2. Highly Focus on Visual Content
Visuals such as images and videos grab user attention quickly. Posts with media receive 94% more views than those without. Use captivating images, short videos, or infographics to showcase your brand story. For example, TikTok and Instagram reels are excellent ways to showcase your products or share behind-the-scenes stories.
3.Curate a Winning Feed
Your feed is not just about posting staff – it’s also a space to learn and connect. Follow competitors to stay updated on industry trends, influencers for inspiration, and brands that match your values. This not only keeps your strategy updated but also highlights gaps your brand can fill.
4.Set Goals and Track KPIs
To measure success, set clear goals like increasing followers or boosting engagement. Use analytics tools like Google Analytics or platform-specific insights to track your performance. For instance, if your goal is to promote brand awareness, monitor metrics like reach and impression.
5. Build Trust with Consistent Posting
People now expect brands to maintain a consistent social media presence. 78% of individuals say a strong social media presence builds their trust in a brand. An irregular or outdated profile can damage your reputation. Post daily and make sure your messaging aligns across platforms.
6.Run Paid Social Ads
Social Media advertising is cost-effective and impactful. Platforms like Facebook, Instagram, and LinkedIn offer specific ads that reach specific audiences based on demographics, interests, or behaviors. For instance, a women's clothing brand could target females with tailored ads highlighting their best pieces.
7.Create Authentic Content
Authenticity matters a lot. Consumers prefer brands that feel genuine and relatable. Highlight real stories, such as a day in the life of your team, customer testimonials, or behind-the-scenes moments.
8.Adapt to Trends and Algorithms
Social media platforms are reshaping how brands engage with younger audiences. Staying up-to-date with trends and platform algorithms is significant to maximizing reach and engagement. TikTok and Facebook algorithm prioritizes engagement, so creating content that encourages comments and shares can boost visibility.
9.Engage Actively with Your Audience
Building strong relationships with your audience goes beyond posting content. Respond to comments, answer queries, and acknowledge mentions.? A study confirms that 71% of customers who have a positive experience with a brand on social media are likely to recommend it to others. By interacting directly, you humanize your brand and gain customer trust.
10.Collaborate with Influencers and Partners
Influencer marketing is a flourishing industry projected to be worth $21 billion by 2025. Partnering with influencers or like-minded brands can promote your message to a larger audience. Even micro-influencers with smaller but engaged followings can drive meaningful results. For example, beauty brands often collaborate with makeup artists on Instagram or TikTok to showcase their product's results in real time.
Final Thoughts
Social media is no longer optional – it is essential to drive sales. By implementing the right social media strategies, your brand can stand out, build trust, and connect with your target audience hassle-free. Whether you are a small business owner or managing an international enterprise, taking benefits of these techniques will help your business grow. Keep in mind that success won’t happen overnight, but with persistence and the right strategies, your efforts and hard work will pay off.
FAQs
Q. Is social media marketing helpful for business to grow?
Social media marketing can be an effective way to grow businesses, connect with customers, build brand loyalty, increase brand visibility, generate leads, improve audience engagement, advertise and sell, and monitor competitors.
Q. What are the 7 C’s formula of social media marketing?
The seven C’s of social media marketing are: Focus on customer, content, context, community, convenience, coherence, and conversation.
Q. How do we amplify the 70-20-10 rule for social media content?
Your social media post should be 70% informational, 20% emotional, and 10% promotional.
?
?