Social Media Tips For Dentists

1. Timing is Everything

Your patients?browse each social network differently, which is why you should be posting on each social network differently. Make sure you are paying attention to the days and times you are posting on your social networks. Each social media platform has different recommended posting dates and times, which are based on how each respective platform's users, interact with content. Check out?HubSpot's informative guide?on posting dates and times.

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2. Your Staff?is an?Asset

Around?40 million Americans?have some kind of dental anxiety or dental phobia. A great way to offset this with potential patients and show them that dentists are people too is to post personable content. Posting staff photos celebrating office birthdays, holidays, and events, or even just office fun photos shows the personable side of your dental practice.

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Other Helpful Social Media Tips

·????????Get official?- If your social media account is acting as the 'official' page or account of your dental practice, make sure you take the necessary steps to look the part. You can verify your Facebook Business Page?and upgrade your Instagram account to a Business account for free.

·????????Respond to your comments?- Many social network algorithms, like Instagram's,?will keep your content at the top of your audience's feed if you are active on your posts. Always reply to comments to show your followers you're there and listening,?and?to beat the algorithms.?

·????????Be selective with your networks?- When it comes to social media, you should practice quality over quantity. It is better to have one or two social platforms that you actively post, and create content for than to have accounts on 'all' social networks that you struggle to stay active on.

·????????Be organized?- While some posts will be spur of the moment or unplanned, you should consider creating an editorial calendar for your social content.?

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Now that you have some of the best tips for dental marketing on social media, you can kick-start your digital marketing strategy with great content. If you're still feeling unsure about what to post, find a Dental Digital Market Content Expert?you can trust. When you work with a dental digital marketing expert, you won't have to worry about social media editorial calendars, content brainstorming, or posting times. You can put all your focus on your dental practice, and?leave your social media to the experts.

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