Social Media Superstar

Are you dreaming of one day becoming a social media influencer, with millions of follower on Instagram or Tik Tik? If so, this newsletter is not for you.

Structure for Your Content

As a business owner, you are not trying to earn money from your views and impressions. You social media goal is to create connections that will lead to sales. To do that effectively you need a systematic approach to content creation that mixes engagement with authority building.

Lindsey Anderson joined me for a conversation about the different types of content business owners need to created. She introduced her VEMS model, which is designed to help business owners build a compelling social media presence that drives sales and engagement. The model consists of four key components:

1. Vibe: Share personal aspects of your life to help people connect with you. Choose three consistent elements to showcase, such as your location, family, or health interests. This humanizes your brand and helps potential clients relate to you.
2. Experience: Regularly share client stories and experiences. This demonstrates your expertise and shows potential clients what working with you is like. Authentic, real-time updates about client interactions can be particularly effective.
3. Methodology: Highlight your unique methods and structured approaches. This gives potential clients confidence in your systematic process and distinguishes you from those who offer ad-hoc strategies.
4. Skills: While it’s important to share tips and skills, balance this with other elements to avoid appearing one-dimensional. This prevents you from giving too much away for free and helps maintain interest in your services.

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A few weeks earlier, Deirdre Tshien explained a good strategy is based on more than just posting? content.? It is built on conversations and interactions with your audience.? To do this effectively, you need four types of social media posts.

1. Awareness Post: Start with a question or statement to open a conversation and gauge interest.
2. Elaboration Post: Dive deeper into the topic you’ve introduced, providing more value and demonstrating your expertise. Mixing interactive and informative content keeps your audience interested and establishes you as authority.?
3. Community Post: You don’t have to have all the answers. Sometimes the best thing to do is share content from someone else.? Also, build community by letting your audience see the real you. Share information about your life and business and highlight the actions of your network (clients, partners, etc.) .
4. Action Post: Wrap up with a call to action, inviting your audience to take the next step, like subscribing to your podcast or joining a webinar. Afterall that is why you are posting on social media, right??

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While the type of content they create is different, both women stress the need to structure and a bit planning to make your content more relevant, and more compelling .

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