Social media strategy & the journey to becoming a pro football player

Social media strategy & the journey to becoming a pro football player

Welcome back! This week:

  • An exclusive?interview with Soheil Var, an influencer who shares insights into how to grow a football brand on social media.
  • Introducing our first-ever?"Country Partner"
  • 23 new speakers?for WFS Europe

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Soheil Var at World Footbal Summit

"Three pillars guide my content: Documenting the journey, education & comedy"

Social media has become the standard way for athletes and brands to reach new audiences around the world and connect with fans.

Even those in the football industry with fewer resources?can create wonderful opportunities for themselves as long as they?bring a unique angle to the table.

Our guest today is a prime example of this.?Soheil Var is an entrepreneur who has built a community of more than 500K?followers by documenting his journey toward becoming a professional football player on social media.

In this exclusive conversation we cover:

  • Soheil’s journey?so far, including the ups and downs of pursuing his dream across the world.
  • Frameworks, advice,?and tips on how to create content on social media,?with a particular focus on Tik Tok.
  • Lessons he learned from?working with top-tier football properties like LaLiga, Real Madrid or Espanyol

Listen to the conversation now!


Qatar 2022 at World Football Summit

Introducing our first-ever "Country Partner:" The Supreme Committee for Delivery & Legacy

Over the past decade,?The Supreme Committee for Delivery & Legacy (SC) ?has championed the mission of embracing sport as a powerful catalyst behind the sustainable growth of Qatar, the Middle East and the world.

Countless initiatives serve as proof, including:

  • Hosting the upcoming FIFA World Cup Qatar 2022?
  • Launching Generation Amazing, which utilises the power of football to teach key life skills and transform communities.?Drew Chafetz (Founder,?Love.futbol), a previous guest at WFS Digest ?is a member of Generation Amazing.?
  • Delivering Challenge 22 – a competition for start-ups looking to support the delivery of Qatar 2022 and other mega-events
  • Legendary ambassadors from the world of football, including current FC Barcelona coach, Xavi Hernandez, Brazil legend, Cafu, and one of Africa’s greatest ever players, Samuel Eto’o,?previous editions of?World Football Summit .?

The?SC’s ties to football are strong and, today, we are proud to share details of their participation as our first ‘Country Partner’.

Khaled Al Suwaidi, Stakeholder Relations Director, SC, said:

“We are proud to partner with World Football Summit ahead of the biggest sporting event ever to be held in our country and region. This year’s FIFA World Cup will be a game-changer for Qatar, the Middle East, and the Arab world. We look forward to hosting the best international teams in the world and many thousands of fans from across the globe. During this year’s World Football Summit, we will share details of our hosting plans as we reach the final countdown towards the tournament.”

Jan Alessie, Co-founder at World Football Summit, added:

"We are extremely satisfied to welcome the Supreme Committee for Delivery & Legacy into our family of partners to our flagship event, WFS Europe. Both organizations are fully committed to growing the football industry globally and using it as a source for economic development, which is why it made complete sense for this partnership to materialize."

During the event,?they will share greater detail about all of their initiatives so we highly recommend you do not miss it!


Speakers at World Footbal Summit

23?additional speakers confirmed for WFS Europe!

Two weeks remain until the kick off of?WFS Europe, and we can confirm?23?new speakers?that will join us across the more than 45 panels that will take place on the live stage!

  • Daniel Bernard?- KickOff
  • Michael Broughton?- Acceleration Equity
  • Emilio Butrague?o?- Real Madrid C.F.
  • Aitor Casal? & I?aki García Etxaniz- LIN3S
  • Antonio Cacorino?- APEX Capital
  • Eric Castien?- BrainsFirst
  • Julio González?- Fundación Real Madrid
  • Kate Hamer- AxisStars
  • Simone Lewis?- FC Nordsj?lland | Right to Dream
  • David Hesse?- Kitman Labs
  • Jonny Nye?- SRG Capital
  • Tanguy Ongena?- Scarab Sports
  • Raúl Peláez?- Ailte Sports SL
  • Brian Phillpotts?- Pixellot
  • Cristina Pujol?- Brooklyn Fitboxing
  • Jurrit Sanders?- PSV Eindhoven
  • Francisco S. Tavares?- Sporting Club de Portugal
  • Kjetil Siem?- TV2
  • Lorena Torres?- YouFirst Sports
  • Jenna Trabulus?- Deltatre
  • Ahmed Yahya?- FFRIM
  • Ana Karen Zapata?- ClimateTrade

We can't wait to meet them all in Sevilla in a few days!



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Get the most out of the WFS Europe experience...

Whether you join us in-person or virtually, the World Football Summit app is?the perfect gateway to?unlock infinite networking opportunities,?see the latest updates to the program, or watch?the live stream of each of the 45+ panels that will take place during the event.


2.500 people will attend the event; now?you can now?accelerate deals that would normally take years to close?and the best thing is that it all starts at the palm of your hand.

Download the WFS App for iOS here

Download the WFS App for Android he


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...There is still time to join us!?

We are a few?days away from the official start of the event that will shape the future of the football industry.?

Are you going to miss it?

You can still join us!?Both in-person and virtual passes are available which will also grant you access to the official World Football Summit App and unlock all of the perks associated with it!

Purchase your ticket now !


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??28—29 Sept. 2022?| Sevilla, SPAIN?|?WORLD FOOTBALL SUMMIT?EUROPE?????Register

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??16—17 Nov.?2022?| Durban, SOUTH AFRICA?|?WORLD FOOTBALL SUMMIT?AFRICA ????Register

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