Social Media Strategy

So we hear everyone say that in order to grow our business online we need to have a good social media strategy.

But…

No one really talks about what a social media strategy is or what it consists of?

Do I just need to post every day?

Although social media can be tricky and vary from I want to let you in on what this all means but first thing is first.

What is a social media strategy?

In a nutshell, a social media strategy is a detailed plan of everything you are planning on doing with your social media profiles. Now keep in mind that every single platform is different and might require alot of the same things but also a lot of different things.

So making a plan for every single platform is important to be successful in creating a strategy that will increase your brand awareness.

Now that you know what a social media strategy is, let’s talk about what is not.

If you are planning on just winging everything every day and not following a schedule and posting quotes all day…

This will quickly get you nowhere, in fact, this might actually hurt your growth because you are not providing value to someone’s life.

People come to social media for 3 reasons

To be entertained.?

To be informed.

To look for a solution to their problems.

If you are not serving any of these categories you will not build the trust necessary to make that sale and book those clients that you are looking for.

Now, how can I build a strategy?

You have to remember that every business has a different audience and what worked for someone else with the exact same business might now work for you. Social media is going to consist of a lot of just trying things out and going from there…

You want to make sure that:

1. You are making content that is providing value to your audience.
2. Find the optimal times when your audience is active to post.?
3. If needed for a platform you want to make sure you are using the right hashtags to reach a bigger audience range.?
4. Connect with the people that are already following you.

Truly there are so many strategies out there but those 4 things I have mentioned are going to be essential to building that strategy that will work for your business.

After connecting with those clients you would like to know how to actually land these clients I recommend you check out the link below:

https://thesecretsofsellingacademy.com/formula5