Social Media Strategies That Grow Your Traffic and Business.

Social media is growing businesses exponentially every year.

If social media was not around today, than many businesses including mine would not be here.

Why could that be?

Because modern social media platforms have been crucial for engagement, development of authority, reach, and sales.

There are millions of businesses and social media makes them accessible to anyone.

Social media is a powerful tool to have for business. The businesses who use social media separate themselves from the “weak”.

Having an online presence is important.

More importantly knowing what the best social media strategies are to leverage that presence in your advantage.

If you aren’t sure whether your social media methods are working, you are not alone.

In fact, 45.9% of small business owners are unsure if their marketing strategies work.

16.6% reported that they know their strategies do not work.

That’s a whopping 62.5% of business owners in total that are not confident in their marketing.

Most businesses will question at some point whether their marketing actually works.

Early on I found that the greatest return on my investment and most important investment is social media.

That includes the time I’ve invested, resources invested, and other people’s time and resources invested in my own work.

If I had not realized the impact of social media then I doubt my brand and other brands I’ve worked with would have had the growth and exposure they have today.

So, what ways can your brand separate its self from the other businesses?

Have strategies in place for your social media, know when to optimize your social media and find out what you have overlooked.

The benefits of these changes and realizations will have:

A noticeable impact that will increase the traffic and business to your site.

The potential of your social media is only untapped because nobody has taught you the most useful ways to harness it.

But today that changes.

Measure Your Social Media Analytics

Progress is not made until you know what’s working and what isn’t. So you need to measure your social media analytics to know.

74% of small businesses are planning to use social media as part of their marketing strategy in 2018.

Having multiple marketing efforts can be good but having one right marketing effort can be extremely effective.

You need to understand which metrics make the most sense for your business.

Schedule Your Social Media Posts

Now that you’re tracking metrics and all the analytics. It is important that all content made is easily sharable for mobile users and released at the most optimal time and day of the week for the most social media engagement.

Knowing what to post that gets engagement is only piece of what makes an effective post drive traffic and sales to a site.

The other portion is timing the post.

Especially being consistent with posting.

Here is a quick video on why consistency is so important.

Staying committed to a solid approach will increase the value and the awareness of your pages and site dramatically.

The more relevant you can become the more buzz you can generate about your business.

Social media and messaging accounts for 1 in every 3 minutes users spend online.

This means you have so much opportunity to capture attention with social media online.

This also means you need to follow a consistent schedule to be able to reap the benefits.

First, you need to go see the most optimal times to post on your social media pages in the insights tab. Then go set up a schedule.

There are once again all kinds of ways you can schedule posts. Facebook has a built in scheduler for all of your posts, you can use google calendar, or a software if you want to get fancy with it. Using proper social media tools will help make you a powerful influencer in your space.

You should now have an idea how to use a social media system to your advantage.

Why does social media drive so much traffic to some businesses website?

There are over 1 million social media influencer worldwide and 84% of social media leaders track their metrics.

Now I know you might not want to be an influencer but you need to understand that the leaders that have millions of people engaging and following their content use these strategies to grow their influence.

So that means you probably should too.

It’s a matter of understanding the amount of posts, with what types of content to release at the right time.

Posting with the right social media frequency and having quality content – consistently being delivered, you can drive mass amounts of traffic and business.

This ultimately will raise the value of business.

As well streamline the whole process ensuring your content engages users and spikes your traffic. There is an overall average time you can release your posts based off social media studies. But, each social media page is going to be different because everyone has their own unique followers. So I suggest you check your own analytics.

Though if you post at these times you should see an increase in reach and engagement versus posting randomly.

Here are the best times to post on social media:

• Facebook: 1 post daily between 1:00 PM – 4:00 PM
• Twitter: 10 – 51 tweets daily between 2:00 AM – 10:00 PM (Make sure to retweet other peoples content)
• Instagram: 1 post per day between 8:00 AM – 9:00 AM.
• LinkedIn: 0-1 posts per day between 10:00 AM – 11:00 AM (Articles and B2B work best)
• Pinterest: 3-30 pins daily with one pin every hour between 1:00 PM – 4:00 PM, as well 8:00 PM to 11:00 PM (Re-pin other creators content as well for more engagement)
• Google+: 0-3 posts per day between 8:00 AM – 11:00 AM

Make sure you're creating engaging content and you have a schedule that you know you can execute on for your business.

Knowing this information can give you insight on optimizing your posts to drive the right amount of traffic and business to your site.

Driving traffic and generating leads is the biggest content challenge according to most marketers.

Create Original Content

Now that you know how to get more shares on your content, when to schedule your posts and what data you need to measure for your business.

The final part to all these strategies is publishing content that performs better than other pages and your competitors. Millions of social media posts are released every second so making sure your content stands out is very important.

So how in the world are you going to be able to compete to be able to win over customers?

The answer is actually quite simple: You lead, don’t compete.

Creating content that is compelling and original gives others a choice that is to compete or not compete. There is no other way around it.

Content marketing is big and 86% of businesses use it for B2C.

For B2B, it’s even higher being at 91%.

That means positioning yourself as an authority and leader in your industry is important.

If you don’t, someone else will.

It’s calculated that content leaders who are a voice of authority in their field receive upwards of 8 times more traffic verse the ones who don’t. You should have come here because you want to drive more traffic right?

Creating your own, original content that utilizes the social media strategies that I have gone over today is pivotal in growing your business.

Want to learn more or ready to take action now?

If you want to learn more 4 more social media strategies that will substantially increase business click here. If you want an exact strategy because you are unsure of where to start still and would like someone to run, manage, and generate leads for you then click here. If you somewhat liked this post then maybe check out our blog?