Social Media Secrets with Rachel Pedersen

Tons of gold incoming today :] :] Ready for it?!

1. I just got back from Social Media Marketing World 2022 - and it was awesome!!!?

My talk was “Zero to Hero: How to CRUSH IT on TikTok!”

An amazing person in the audience live-tweeted the whole thing (you can see it here: https://twitter.com/AndreaTheoJohn ) - so I’m going to share her notes from my talk!!!!

• Sometimes your TikTok videos are for finding your voice.
• Not every video on TikTok is meant to go viral.
• Start with shorter videos initially. The average TikTok video is 8 seconds.
• Use TikTok to create "trailers" for your longer-form content.?
• Load your captions full of keywords.?
• Niche down your hashtags. Make them about your audience and what you're talking about.
• Use a tool like Metricool to find hashtags to use on TikTok (between 100K-1M)
• Put interesting talking points in your background (bring a layer of interest to what you do), wear something cool, etc.
• Feel free to multitask while you're recording TikTok video. It enhances that parasocial relationship factor for you.
• You do not need expensive outfits, equipment, etc. to be successful on TikTok. Don't be too pro, too polished, etc. on TikTok - it can cause your views to go own. Be more authentic and "chill."
• Shoot to go live 1-2x/wk on TikTok.?
• Chill & Nurture - behind the scenes, hang out with me, etc.
• Training Style - you can have your slides in front of you or just a clipboard with permanent markers.
• TikTok 3-5x/day for faster growth
• You do not have to TikTok on weekends
• TikTok 10x/day for insane growth / learning
• You can test YouTube titles on TikTok
• You can schedule your TikToks (use Metricool instead of TikTok's scheduler)
• Create at the speed you want to learn - except when you need to use empathy.
• You can batch content even when you don't know what you're going to use it for. Save it as drafts.
• You DO NOT need to niche your content!
• Understand how copy WORKS in order to succeed on TikTok. It’s not about storytelling (unless you’re good at that). It’s more about the value.
• Content Modeling: Look up the top videos on TikTok in another industry. Get inspired by content that works elsewhere. That way you don't feel like you're copying someone else in your industry.
• Book to get: Steal Like an Artist
• Take your TikTok content and repurpose it for IG Reels, YouTube Shorts, FB Reels, etc.
• Use https://SnapTik.App to remove the watermark from your TikToks before you repurpose it as an IG Reel.
• TikTok Ecosystem Amplifier: Link your TikTok to YouTube and Instagram. Give freebies on those platforms. Direct people to your FB Group, link to your core offer or get people onto your text messages, etc.
• TikTok Preeminence (i.e. Expertise): become known for your topic moreso than anyone else.
• Pick a main topic
• Pick 12 subtopics
• Go to https://AnswerthePublic.com / Google to come up with 30 Q's for each subtopic
• Do 1/day for a year
• "Link in bio" is being flagged in text and the words you say on TikTok.

PHEW!!! That’s a lot of gold in one place!!!

Okay next up…

2. I’m hosting a live, free training on Facebook Ads tomorrow with Kelly Sturtevant!!!

Facebook Ad Strategy and Tutorial for Small Business Owners 2022 [How to Run Ads Without Spending a Fortune]?

1. Why overcomplicating Facebook Ads is setting you up for failure
2. Our 3 step framework for small business’ success with ads
3. How to run Facebook Ads without hiring an expensive ad strategist

You’re invited to join me live, here (set a reminder): https://youtu.be/VzSvqSgcfnE

The replay will be at the same link :]

3. I just found out a few new updates for social media scheduler, Metricool - and I’m so excited to share them!!!

YOU CAN auto-publish carousels!!!

YOU CAN recycle content: You can write or import your content in Autolists to use again as cyclical or evergreen content.

YOU CAN bulk import/upload: CSV import and API import both work with Metricool?

YOU CAN schedule Reels and IG Stories: but you will receive a push notification to publish.

YOU CAN schedule Twitter threads now!!!!

YOU CAN schedule TikToks on their free plan: social networks are not restricted, but you can publish up to 50 posts per month.

AND SOON: YT Shorts are in the Metricool Roadmap to be done in the next weeks. Expect it BY summer!!!

You can try Metricool for FREE for 30 days with code RACHEL: www.metricool.com?

What topics do you want me to deep dive in on this newsletter? Let me know in the comments!!!

Rachel

Oh, and PS – Whenever you’re ready, I want to help your business grow in the BEST way for you!

Here are 4 ways we can do this together:?

1. Grab my FREE Cheat Sheet – "Social Media Managers Make HOW MUCH?!" This cheat sheet will tell you the crazy secret I tapped into – one that broke through the glass ceiling I had been raised to believe in. CLICK HERE

2. FREE PROGRAM: Jump on in to my SIGNATURE program, Social Media United - FOR FREE! CLICK HERE

3. Apply for my Mentorship and Coaching Program, The Social Clique. If you are an agency owner (or aspiring agency owner) and would like to scale from 5 to 6 figures or from 6 figures to 7 figures, The Social Clique might be the right fit for you. CLICK HERE TO APPLY?

4. WHITE GLOVE: 8-10 Figure Companies Only - If you want marketing strategy and support - that is perfectly aligned for YOUR business, here’s the link to apply to work with me and my team directly: JOIN THE WAITLIST