Social media secrets NO ONE is talking about!

Promoting your business takes time and it can be frustrating when other people in your niche make it look easy.

As a business owner, you already know advertising is essential and so you take the time to craft your message and get it out to your audience using whatever medium (social media posts, blogs, newsletters, etc.) you have chosen to use.

But it does not look so easy when after several weeks of getting your message out there, you have very few leads or prospects to show for it.

The first question that comes to mind is: “What am I doing wrong?”

I am here to tell you probably aren’t doing anything wrong.

Serious.

You just may not be in the right place for your business to get the attention you need.

Stop and think about that for a second.

It’s important to find out where it is you need to be. You gotta go where your people are.

To do that, you may need a little more information than you have currently.

I did a little research about social media platforms and this is what I found:

• More than FOUR BILLION people are actively using social media worldwide
• The average time spent on social media platforms daily is 2 HOURS OR MORE
• 80 PERCENT of people using social media are over 18
• The breakdown of men to women on social media is roughly 50/50
• People are spending time on up to SIX social media platforms daily

Think about it: on an average day, I spend time on five social media platforms for various reasons daily. I am on Facebook, LinkedIn, Instagram, YouTube, and now, TikTok.

That’s just part of my normal routine. And I know I am not the only one. That’s how two hours of my time can be spent on social media very easily, going by the stats I shared with you.

And what am I looking at? I am looking for answers to questions I have and problems I need solved.

I am looking for solutions that I am willing to pay for.

Can your business make use of that kind of data? I am sure it can.

Right now, there are 15 social media platforms that rank as the most used overall and guess what?

They are not all equal.

What that means is that each platform is more attractive to certain demographics of age, interests, and what type of post (written, images, or video) are best to use on them.

When you know that information, you will know where your people hang out on social media.?

Right away, you can know what they want to see and how they want to see it.

That can make promoting your business get easier right away.

I just finished creating a short PDF titled “The Client Finder.”?

That has the exact information to help you and your business figure out where it is you need to be.

To get that PDF, just leave me a ?? in the comments and I’d be happy to send it to you!

I look forward to hearing from you!

Laura “Client Detective” Scott

#DigitalMarketing #OnlineAdvertising #SocialMediaMarketing #SEOStrategy #ContentStrategy