Social Media Reviews in 2022 – The Complete Guide

Back in the pre-Internet days, if someone wanted to learn more about the quality of a product or service before purchase, they would have to do a whole lot of asking around. Nowadays, in 2022, social media reviews influence the buyer's decisions more than ever.?

Hundreds of dedicated and integrated review platforms with millions of user reviews invite us to closely inspect the product/service and even the company’s reputation.?With the rise of social media platforms, there is no need to walk around knocking on neighbors' doors to ask for customer feedback.?

So let’s find out why there is all this fuss about social media reviews.

6 Reasons Why Social Media Reviews Are Important

With the average user spending roughly 2 hours and 25 minutes on social media every day, and 66% of them visiting a local business page at least once a week, we can easily see how having a great reputation management system, backed up by clean social media reviews is crucial.?

1. Reviews create social proof?

This means people will show a higher chance of copying the actions of others in an attempt to undertake behavior. We can almost say that if the reviews are great, more people will want to find reasons to be satisfied with the product/service.??

Borrowing third-party influence to sway potential customers is considered social proof.?

Social proof can be used as social media posts, landing page displays, or success stories in case studies.

2. Reviews Boost SEO

When customers leave reviews, they implicitly use keywords that help other customers find your business more easily online. These mentions help your site organically rank higher on search engines and create authority.

3. Social media reviews are the best user-generated content?

Using happy customers’ reviews in your company’s digital marketing strategy is golden.

Social media engagement can be influenced directly by the online recommendations that the brand receives.?

4. Reviews and local searches go hand-in-hand

Because local search is a big part of the search intent, companies should be vigilant about Google’s My Business reviews feature. Especially for companies that rely on their physical location and whose target audience would more probably search for their business listing on Google Maps.

5.?Feedback acts as a brand's mirror?

Sometimes digital transformation comes from the outside-in.?Customer reviews on social media can highlight unknown shortages. They allow a company to find its weaknesses and work on them.?

6.?Establishing trust?

Addressing customer issues head-on and replying to customers on different social media channels is an excellent way to prove that there are real people behind your online presence. With impeccable customer service come happy clients who will refer your company to other future clients.?

To find out How to Find your Business’s Social Media Reviews and What are the Best Reviews Practices, visit the article https://bit.ly/3MjRY1l