Social Media and Real Estate: 5 Tips to Becoming a Real Estate Market Guru Online

Now is the right time to establish yourself as a recognized professional in real estate. Leverage social media to do just that.

Times change and so do the norms - real estate included. Those who catch the tide early will be far more likely to cash out in the long run. And those who fail to move along will be left behind.

What do you think is the most revolutionary change that has transpired in the real estate world in recent times?

It’s social media.

According to a survey by the National Association of Realtors, 77% of real estate agents now use social media to drive traffic to their real estate businesses. So, are you one of them?

If you don’t know where to begin, don’t worry. It’s not too late for you to learn.?

Following the 5 simple yet incredibly powerful tips highlighted in this article will elevate your social media presence to new heights.

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The Five Tips

Tip #1. Always Know Your Audience Before Engaging

Start off your brainstorming by creating an avatar of your most general client. And remember to always post content as if you are speaking to this avatar.?

Knowing your audience makes the difference between day and night. Speaking to a defined audience persona and targeting their desires is key to generating leads.

Adapting an audience-centered strategy is essential in getting your point across much easier. After all, your audience will be more inclined to trust you if you identify what their needs are. So, change your style, pitch, and content accordingly when speaking to different buyers and sellers.

For example, if you’re dealing with people interested in a listing in an elite neighborhood, emphasize how it is superior and luxurious. Or if it is a middle-class area that your audience is interested in, target the affordability and safety of the neighborhood.?

Speak about what they want to hear.

?Tip #2. Position Yourself As An Expert

No one really wants to deal with someone who doesn’t know what they’re doing. Clients are more likely to trust someone who shows expertise in the field over an agent who’s like a fish out of water.

Imagine if it were you in their position…

You wouldn’t settle for anything less than an expert with your investment, would you? After all, this involves making a decision that can change your life.

Now, how do you position yourself as the expert?

This is where content comes into play.?

You have to give your audience the kind of content that will make them see you as the guru of real estate. And it’s the reason why you need to know your audience.

But how does it work?

Well, my main audience is sales agents. I want to find the most qualified sales agents that I can, that’s why my content and marketing are geared towards them. It’s the reason why you won’t see me creating content that’s geared towards home buyers and sellers.

In your case, you’re looking to interest potential buyers and sellers. So, the content you should put out must be helpful to them. That’s how they’ll see you as the expert.

Tip #3. Post Consistently

Want to know what keeps an agent’s social media presence alive?

It’s regular engagement with the audience. This step is crucial to stand out from the masses.

Now, any agent can get up and post a few pieces of content and videos. But what draws the line between just any agent and someone exceptional?

Consistency!

This simple word breaks the spirits of many aspiring real estate agents. People in this industry already have a lot on their plates. They hardly get the time to socialize, let alone post on social media and create interactions.

But if you want to build up your presence in the social media world and be known by your target audience, you must consistently post content.

The thing to note about posting content on social media is that you won’t get results overnight. It will take days to get the first organic comment, weeks to get noticed, and months to get recognized.

Seeing slow results at the start may demotivate you. But remember, you’re playing the long game on social media.?

So, don’t play with tactics. Instead, play with systems. Systems that can automate the process will save you valuable time...?

Time that you can invest in other aspects of your real estate business.

?Tip #4. Get Professional Assistance

Admittedly, creating content can be a time-consuming task. So, let the pros handle the hard part. Team up with a content-providing agency.?

One such agency is Keeping Current Matters (KCM).

This is a content writing company that will provide you with real estate industry-related content for a nominal price. They’ll provide you with content for all your socials and all you got to do is plug it into your system.

Simple, right?

That’s how easy it gets once you get a system for your content creation in place.

Now, let me tell you about my favorite, Viral Marketing (VM).?

Viral Marketing gives you at least two videos and one email campaign for your entire database. They also help you out with posting on social media and review progress through a campaign analytics report.

KCM charges $40 a month, while it’s $500 a month for VM. That means by spending $540 per month, you’ll get a ton of content that will let you massively build a presence online. It then cements your position as an expert in the real estate industry.?

Not a bad trade, right?

Tip #5. Utilize Your Personal and Professional Presence

This ties into the previous tip. Have your assistant or other team member plug the content that you will get from professional content creation agencies into your business profile and personal profile.

Now, why would you want to mix personal life into professional life?

Well, on Facebook, only 1% of the people that follow you will see your post.?

So, the whole idea is about growing your number of followers. By posting your content in both of your profiles, you can drive traffic and get people to start liking your business profile page.

Again, that is achievable with being consistent and uploading daily. That’s why you should aim to establish your presence on dominant social media platforms like Facebook, Google, Twitter, Instagram, and so on.

Make Social Media Work for You

Social media is growing exponentially. And I can almost guarantee the real estate industry will very soon be filled up with experts and gurus who’ve established their presence on various platforms.?

That means they’ll be leaving behind all those who failed to react at the right time.

Now, you don’t want to be a part of the latter group, don’t you?

Then, this is the right time to act. Take your first steps and dive deep into the world of social media. Establish your presence there and you can become a key player in the real estate industry.

What are you waiting for?

Need any additional guidance in amplifying your social media presence to grow your real estate business?

Jump on a discovery call with me to get all your questions answered!