?? Social Media Predictions, Tips, and Big News for 2025

Your Go-To Social Media Update

Hey friend,

As we enter the new year, there’s so much happening in the world of social media, and I’m here to keep you in the loop. From groundbreaking campaigns to the evolving role of social media managers, plus my 2025 predictions, let’s dive right in!

How Notion Faces Took Over LinkedIn.

Recently, Notion ran a campaign on LinkedIn that completely took over the platform. It was everywhere! It was a genius campaign. Notion Faces was formerly an employee perk, but now you can join the fun and create your own portrait. If you use Notion , you want to create your own now. They made it easy with over 500 elements to choose from; you will find you. It is entirely customisable with skin tones, hair, accessories, and facial features. I went ahead and created my own, and I love it.

Here’s what made it stand out:

• Community-Centric Storytelling: They spotlighted real users and their Notion workflows, turning the spotlight on their audience. It wasn’t about selling; it was about celebrating the community and giving them access to something only available to employees before now.
• Strategic Platform Choice: LinkedIn is where productivity conversations thrive. Pairing Notion’s user stories with a professional audience made it the perfect match.
• Minimalistic Yet Bold Visuals: The campaign featured clean designs aligned with Notion’s aesthetic, ensuring their branding stood out in the LinkedIn feed. Everyone who saw Notion’s faces knew immediately it was something about Notion.

What can you learn from this? Focus on community stories; they’ll resonate more deeply than any sales pitch.

What Does a Social Media Manager Really Do?

Spoiler: It’s not just posting pretty pictures. Social media management is one of the most versatile roles in the digital marketing space. Here’s what we actually do:

• Strategic Planning: Every post, story, and campaign stems from a more extensive strategy tailored to meet specific goals.
• Content Creation: We wear the creator hat daily, from writing captions to designing graphics and editing videos.
• Analytics and Reporting: Tracking what works and what doesn’t ensures we make data-driven decisions.
• Community Building: Engaging with audiences, fostering conversations, and creating brand loyalty are at the heart of our work.
• Staying Ahead of Trends: Platforms evolve daily, and so much more

Want to learn more? My latest YouTube video, “How to Become a Social Media Manager in 2024,” breaks this down step-by-step. Watch it here.

My 2025 Social Media Predictions

I will be making a post about this later on, but here are my 2025 predictions.

1. AI Will Be Everywhere: Tools with AI features like ChatGPT and Canva will become essential for content creation and planning.
2. Video Will Still Dominate: Short-form videos (think Reels, TikToks (if it doesn’t get banned), and YouTube shorts) will reign, but live and interactive content will surge.
3. Community-focused content: Brands that build genuine connections with their audiences will win.
4. LinkedIn Will Grow as a Creator Hub: It’s not just for resumes anymore. It’s where thought leadership thrives. It’s time to take it seriously. Follow me on LinkedIn Here.
5. More ethical marketing: transparency, inclusivity, and ethical practices will drive campaigns.

What are your 2025 predictions? Hit reply and let me know your predictions!

My Upcoming Class: How to create a winning strategy

This year, I’m kicking off with my first masterclass this January, and it is all about creating a winning strategy. It is designed to help aspiring social media managers learn how to develop strategies for themselves and their clients.

To learn more about the masterclass, check this post on Instagram and this one.

I would be running these masterclasses every month. To register for this month’s class, click here.

That’s all I have for you today.

What are you most excited about in 2025? Make sure to leave a comment. I’d love to hear your thoughts, ideas, or questions. And don’t forget to join me in this year’s journey of mastering social media!

Here’s to a fantastic year ahead, Your Social Media Mentor, Omobolaji.