SOCIAL MEDIA POSTS: Types and Tips

SOCIAL MEDIA POSTS: Types and Tips

The struggle is real! Yes, we’re talking about writing social media posts, and yes, I know what it feels like. I get you! Perhaps you’re a business owner who manages your social media accounts, a social media manager like me, a content writer, or maybe a virtual assistant. Regardless of who you are, we’re all on the same page here. I know that you all ended up on this blog because you are in need of some tips to lessen your workload or make writing for your social media posts easier. So without further ado, let’s get on with our agenda!

What are the types of social media posts?

The term ”social media posts” refers to a variety of posts that are published across all social media platforms.? They are created in order to engage, inform, update, or interact with the audience and followers and to convert them into customers. If you will not post on your social media, chances are your followers will unfollow you, and you will not have any conversions. After all, why would you create a social media account when you’ll not pot at all, right?

Given that there are many types of social media posts there is, here is a list of the most effective ones that you can use for your business, and why.

1. Polls / Surveys

If you posted interesting questions that your followers are interested in and care about, it’s likely that they will engage with you through answering your polls or surveys. This is a great strategy not only to interact with your audience but also to know their preferences and interests, which will help your business and may help you in planning more posts.?

2. Blog Teaser / Microblogs

Social Media posts are effective ways to promote your website blog to drive traffic, and produce content. There are people who have no time to read long blogs, so they prefer microblogs that are posted on your social media accounts. As you post your blog teaser or a microblog on your social media, people will be aware that you write blogs and that you have a website that they can check out.

3. User-generated content (UGC)

UGC is a type of social media post that will encourage your followers to share their own content with you for a feature or feedback from you. Content like this will help you build trust, as 76% of consumers find content posted by their fellow consumers as more honest than the content of the brand. But don’t worry. Just because they show more transparency doesn’t mean that you should stop posting your original brand content. UGC just proves to your customers that your brand can be trusted because actual people are purchasing and using it.? Plus, if you run out of time and ideas to post, you can always post UGC.

4. Daily Hashtags

You probably are already aware of what hashtags do for your posts. That’s why once in a while, it is advisable to contribute and participate in daily hashtag posts which will increase your engagement and discoverability. Daily hashtags are hashtags about the days of the week that are trending and widely used across social media platforms such as # TBT (Throw Back Thursday) # Follow Friday (FF) and others. These posts will also refresh your feed, apart from you posting your products and services every day.

The types of social media posts that you’re going to use depend on you entirely, but the above given are the most effective ones that you can do.?

Tips on How You Can Write the Best Social Media Posts:

Moreover, writing these social media posts is never easy, and is challenging most of the time. You can get caught up in writer’s block, lack of ideas or even you just don’t know what to write at all and you end up not posting which then decreases your followers and lowers your engagements. That’s why you need a social media strategy.

A social media strategy will help you fulfill the purposes of writing your social media posts: to strengthen your brand awareness, expand your audience, generate more leads, and build relationships. Now, maintaining your social media posts may be challenging, but? here are some tips on how you can write the best social media posts:

1. Establish your brand voice and write through it

When writing for your social media, it is important that you establish your own brand voice. This way, your followers, audience, and potential customers will recognize you among the others in their feed and immediately know that it’s you talking. Writing through your brand voice will also establish the consistency and identity that is crucial for your brand.?

2. QUALITY over Quantity

While it is equally important to be consistent in your posting, you need still need to keep in mind that the QUALITY of your post is what you have to pay attention to as well. Without the quality, people will get tired of reading your posts, and may not actually read them, and there are chances for them to unfollow you as well. The vital purpose of your posts is to provide value to your audience, so be sure to write with quality.

3. Be Conversational

Your tone should be conversational, even though you’re a professional brand so that people will engage and interact with you, as well as start a conversation with you. Your tone should also vary across social media platforms such as a serious tone for LinkedIn, but a more casual tone for Facebook, Depending on your type of audience too, you should adjust your tone and make it more appropriate for them.

4. Schedule and Plan your content

Thinking about what to post and what to write every day will be time-consuming. To avoid this, it is best for you to spare a few hours a day during the whole week, for you to plan the type and theme of content you’ll post, the content itself, the graphics you’ll include, and the schedule of each content. This way, you will just keep on posting every day, and all your posts will be prepared.? By dedicating a few hours for a whole week or month of posting, you’ll actually save a lot of time than you imagined.

5. Use Personal Pronouns?

Personal pronouns such as “we”, “I”, or? “you” will sound more personal and will sound like you’re talking to your followers, which helps in building connections and relationships with them. By using these pronouns, you will sound direct, intentional, and intimate, which creates better engagement rates.

MORE QUICK TIPS:

• Don’t spell out numbers
• Know the character limits of posts across platforms
• CAPITALIZE words to show emphasis
• Use hashtags
• Think of CTA and always use them
• Avoid paragraph bulks, and make use of proper pacing
• Use shorter world alternatives if possible.

Writing your social media posts is in its way an art. Just imagine a social media platform without posts, right? Sounds useless and it doesn’t sound like a social media platform at all. Just as the world of social media changed and still changes the way we live, we as business owners, writers, social media managers, and virtual assistants, should recognize our roles in this realm, for us to utilize these platforms not just for our own interested and advantages, but for our audience, followers, and customers as well.?

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