Social Media Posts Rules

1. Long-form posts ? If you don't use spacing, then no one will read it. Keep a maximum of two sentences in a paragraph. ? Focus on driving ONE learning lesson home, or you'll lose everyone.

 2. Short-form posts ? Make them funny. This takes a lot of practice and expertise with social media. ? If you can't make them funny, then use confirmation bias. Tell a point your audience already agrees with except make it more tangible to them.

3. Engagement posts ? this is where you ask people to comment on your post. Make sure to keep it short with only ONE question. ? Next, provide a low-barrier to entry to create content. For example, "What do you think of this picture in one word?"

4. Appreciation posts ? this is where you thank people or experiences for the impact they've had on your life. ? Make it believable. Use before-and-after pictures, screenshots of thank you, and other forms of credibility. This can triple your engagement.

5. Ask posts ? Keep them specific; otherwise, you'll have an influx of non-relevant messages to respond to. The only way to write 1,200 posts in a year is to write every day. Turn it into the hardest habit to break.