Tap-tap… Is this thing on? It’s been a minute since our last newsletter that laid out?our recommendations for navigating Twitter 2.0
. No surprise, the constantly-spinning wheel of social media news, platform updates, best practices and more hasn’t slowed down since. Before we jump into it, I want to kick things off with a poll question:?**If your organization could only publish content on one social media platform in 2023, which one would it be and why?**?Drop a reply. We’ll be sure to report back on the results in March’s newsletter.
- TikTok executives have long been “heads down” when it comes to publicly sharing information about how the company plans to?prevent data on American users from ever leaving the US. As Congress, state lawmakers, college campuses and cities adopt or consider rules to outlaw the app,?it’s changing its approach. (New York Times
)
- More than half of all U.S. states have partially or fully banned TikTok from government devices. (CNN
)
- TikTok staff regularly engage in a practice known internally as “heating,” a manual push that ensures specific videos get elevated viewership. Heated content reportedly accounts for 1-2% of the total daily video views on TikTok. (Forbes
)
- Two years after he was suspended from both Facebook and Instagram, former President Trump has been reinstated by Meta with “new guardrails in place to deter repeat offenses.” (Variety
)?
- A whistleblower claims that Twitter’s “GodMode” code, a program that allows staffers to tweet from any account on the platform, can still be accessed on the laptops of any engineer currently employed by the company. (Washington Post
)
- University of Virginia media studies professor Aynne Kokas on the data privacy concerns around TikTok: “I’d advocate for an approach that addresses the entire communications ecosystem rather than just individual platforms—because ultimately, these problems are pervasive across a range of different social platforms, even if they’re especially worrying in some ways with TikTok on account of its unusual capabilities and close ties to the Chinese government.” (The Signal
)
- The U.S. Surgeon General says 13 is too young to be on social media. (CNN
)
- How LinkedIn went from being the uncool kid on the block?to the “it” alternative to Twitter for journalists, media leaders and news organizations. (The Fix
)
- Shh! ?? Instagram has rolled out a new “quiet mode” setting for users which will pause all notifications when activated. In addition to an “in quiet mode” profile activity status, IG will send an auto-reply on behalf of users that want to unplug during certain hours of the day. (CNN
)
- Instagram CEO Adam Mosseri says that still images will be a greater focus for the platform in 2023. (Social Media Today
)
- Content creators can now add a location tag during the YouTube Shorts uploading process that could help with greater visibility. (Creator Insider
)
- Twitter is now making an algorithm-based “For You” tab the default feed for users (a la TikTok) and a second "Following" tab that shows tweets in reverse chronological order from accounts you actually follow. (The Verge
)
- A round-up of Twitter’s biggest platform changes in the Elon Musk era. (BBC
)
- Twitter announced a Twitter Verification for Organizations program, where organizations can link affiliated individuals, businesses and brands to their main Twitter account. (Twitter Business
)?Analysis: Is it the right move for news orgs? (NiemanLab
)?
- TikTok rolls out its “state-controlled media” label to 40 more countries. (TechCrunch
)
- In an effort to provide greater transparency around how its content-choosing algorithm works, TikTok is now including a “why this video” explanation button on all videos that are recommended to users. (Axios
)
- TikTok content creators that reference movies or TV shows in their videos can now link to an in-app page with relevant IMDb-powered information about the title including its cast and release date. (The Hollywood Reporter
)
- New Year. New social media image sizes. (Hootsuite
)
- Instagram carousel posts generate way more reach and engagements than individual image feed posts. Here’s why and how to leverage them. (Hootsuite
)?
- Relevance, Response and Groups are the three keys to effectively building community on Facebook. (The Social Media Examiner
)
- "Edutainment content" and more consistent support for video production resources top the list of Sprout Social’s 11 social media trends you need to know in 2023. (Sprout Social
)
- A deep dive into the different strategies that publishers are using to create and distribute news on TikTok. (Reuters Institute
)?
- Where does Gen Z spend the majority of their time online? Hint: It isn’t TikTok. (LaterBlog
)
- U.S. adults are projected to spend an average of 40 minutes per day watching social video in 2023?—?more than 5% of daily media time.?(Insider Intelligence
)
- Twitter referral traffic to a dozen major publishers’ websites declined, on average, by 12% month over month to close out 2022. They mostly attribute the dip to the removal of Twitter Moments. (Digiday
)
- ?? Influencers are making up to $35,000 per month by publishing simple face-filter videos. Is it worth it? (The New Yorker
)
- ???Gen Z’ers are fast becoming the social media brand ambassadors of companies like Dunkin’, Taco Bell and Duolingo. (Fast Company
)?
- ???The?“Enshittification”?of TikTok. (Wired
)
- ???Can Black Twitter survive Elon Musk? (Basic Black
)?
- ???The Atlantic’s Derek Thompson proposes that we’re at an inflection point in tech and social media and that a new era of “subscription social” where users pay?for time on platforms is in the not-so-distant future. (46:23 mark of?The Ringer Podcast
)
Senior Director, Digital Content
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Vice President of TV Programming and Operations
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