Social Media Platforms: What Should Go Out on What?

It’s no secret that social media has become a staple of modern-day life. What was once used exclusively to connect with friends, share memes, and post selfies has become an invaluable tool in the world of business. People all over the world are now able to communicate instantaneously. Because of this, social media has become a middleman for consumers, and businesses can find one another quicker than ever before.?

Social media platforms offer their own set of unique services and opportunities. While platforms like Facebook, Twitter, Instagram, and TikTok tend to get lumped together, they all serve different purposes. Each platform brings together different types of people for different reasons.?

Let's take a look at what each of the main platforms has to offer and how businesses can use social media to their benefit.?

How Businesses Should Use Social Media Marketing

When social media marketing is optimized, a business can grow exponentially. For some, the social media landscape turns a budding company into a sensation overnight. For others, social media can feel like a wasteland. The key is understanding the difference between each site and what to post.?

Here are some ways to post and market yourself on each of the main social media platforms.

TikTok

TikTok first hit the scene in 2016. Today, it is arguably the most popular platform, particularly for people under 30. TikTok has inspired other popular platforms (Facebook and Instagram) to adopt elements of what it offers.?

The purpose of TikTok is to create short-form videos. When done correctly, these videos can entertain and educate potential customers. It’s important to understand that these videos must be exciting and stand out from the crowd almost immediately.?

Since TikToks are designed to be short and sweet, you need to get right to the point. If you can capture someone's attention in under 8 seconds, you might just go viral!

Facebook

The oldest of the social media superpowers, Facebook has been around since 2004. Its longevity has allowed it to amass over 1 billion users. Due to its incredible amount of users, Facebook ads can be a great tool for any growing business.?

Facebook ads are a paid service that allows your business to be viewed by people with specific interests. These ads can go directly into people’s feeds, stories, the marketplace, and more. Some big businesses invest millions of dollars in Facebook ads because of its history of success.?

Similar to TikTok or any other platform, it’s important for your ads to be catchy. When optimized, Facebook ads can be great for brand awareness and can even convert people into paying customers.

Instagram

Instagram began in 2010. Due to its immediate success, Facebook bought Instagram only a few years later. What makes Instagram different from these other platforms is its focus on aesthetics.?

The purpose of Instagram was originally to offer a space for people to post pictures. While other sites focus more on words, Instagram created a primarily visual platform.

As a business, Instagram should be a tool for showing potential customers what you do. If you are a bakery, be sure to show pictures of your scrumptious cakes. If you’re a music teacher, show pictures and videos of your clients performing.?

Use Instagram for what it was intended for, and you may see your business boom!

Twitter

Developed in 2006, Twitter quickly became a microblogging sensation. What was once a simple platform for friends to share their thoughts has now become a hub for political and entertainment commentary. Twitter now has an astounding 500 million users.

With so many users, Twitter is a great business opportunity to spread the word. Since Twitter is focused mostly on sharing short thoughts and ideas, you must know how to engage an audience succinctly.?

People who succeed on Twitter know how to stir up a conversation and keep focus on them. When used correctly, Twitter is a great way to connect and build bonds with potential clients.

Web Content Development: Let’s Help You Grow on Each Social Media Platform Today

Are you looking for a social media marketing team that can take your business to the next level? Web Content Development is ready to support! Our team knows just how to engage potential clients and bring them straight to your door. We will work directly with you to develop a marketing strategy for each social media platform.

Are you ready to get started? Contact Web Content Development today!