Social Media Platforms integration is an essential pitch for Your App

Integration is the "call" word of today. Only when the app is integrated with social media it is able to gain it's true power. The following are some concrete and compelling reasons why all apps should possess such integration: 

1. Increased Downloads

If social media sites are better linked with an app, it is highly likely that people will opt for the app’s download while browsing their social media feed. This will definitely drive them to download the app. People who sign up also get to see the purchases made by their friends and other people. This kind of validation can prove to be the necessary push for people to purchase products from the app.

2.Improved Functionality

A simple social media integration within an app can enhance the app’s functionality. The two prominent examples of this are the mobile apps Instagram and Tinder. They have redefined the way social media networks can be utilized. Instagram and Tinder have social media platforms integrated seamlessly in their setup. Instagram has accomplished this by allowing users to not only login through their Facebook account but also giving them the freedom of sharing their Instagram-filtered images on social networks such as Facebook, Twitter and Foursquare.

3.In-app Social Sharing

By integrating social media platforms in an app, it is possible to enable in-app social sharing. This involves aimlessly integrating the social feeds directly into an app. For example, an business app can have its Facebook page feeds, Twitter account feeds or for that matter its LinkedIn page placed inside the app which would enable the users to know about an event that it has organised, get updates on the event and also interact with other participants without leaving the app. Doing this, first and foremost, provides convenience to attendees. Secondly, it makes the app the home base for communication by including social media content pertaining to the business, in turn, also avoiding the loss of traffic to native social networking apps.

4. Ease of Access

Since most people have a Facebook or a Twitter account these days, an app which allows users to login through Facebook provides easy access to their app. Otherwise, depending on the number of forms and fields, a user has to sign up, then activate the account only after which he or she can use the app. A social login for an app essentially cuts down the steps to only 2 (just 1 if you are already logged in to the social networking site): signing into to Facebook and confirming access to your Facebook details.

5. Higher Usage

Since signing up and logging in for the app is made simpler and faster, more people are likely to use the app. Thus, the app is unlikely to endure an inactive existence on their smartphones after it has been installed.

6. Enhanced Visibility

 There is no denying that social media is everywhere these days. It can be said that it has taken over the web and made it its own, such is the commanding presence of social media. With such an overwhelming percentage of online traffic attributed to social media sites, it would be a crime to ignore them when it comes to such a rapidly-evolving domain as mobile apps. An integration of an app with social media sites allows users to share their app activities on them. Moreover, since social media sites are high-action places with significantly greater amount of clicks, they bring a higher return on the total number of visitors. 

7. Improved Chances of App’s Popularity

If social media media sites are epicentre of online activity, they are no less a hotbed of virality. Social media sites encourage collaboration, interaction and dialogue between hundreds and thousands of users. So, more often than not, if one user picks up something, it likely catches on with others. Consequently, an app is more likely to achieve popularity and/or virality through a medium like social media.

These social platforms are the best for announcing the launch of new products, exciting new deals or offers. A viral campaign on any social platform can be a huge boost for an app. Not only that, they can fetch exceptional returns as compared to a mass marketing campaign. Achieving this level of virality is only possible through social media sites because they are the breeding ground for trends and they give more focus to photos and videos which are the two main sources of virality.