Social Media Overload? Try Katie Brinkley's 4-Post Formula

Are you feeling overwhelmed trying to constantly create social media content?

You'll want to read on to learn more about social media expert (and one of Capsho 's besties!) Katie Brinkley 4-Post Formula which helps you save time and mental bandwidth while boosting engagement.?

As Katie explains, If you have to be on social media you have to pick your platform.

She advises choosing just one or two platforms you enjoy using and seeing results from.?

If you're everywhere, then really you're nowhere.?

Many try to maintain numerous social media accounts across every platform, spreading themselves too thin.?

Katie recommends mastering one or two platforms rather than diluting your efforts.

Her 4-Post Strategy entails creating 4 types of posts that work together in a recurring cycle:

1. Awareness posts: These grab attention around a specific problem your audience faces or topic they are interested in. You want to get them to engage with their thoughts. Make sure to focus on the types of posts that are getting reach on each platform - think reels on Instagram, polls on LinkedIn.?

2. Elaboration posts: These follow up the Awareness post and go a layer deeper on the problem. Share tips, advice, and anecdotes to highlight how it impacts your audience. And don't be afraid to go longform!

3. Community posts: These follow the Elaboration post to showcase you and your human side and personality. Share a personal story that your audience can relate to in an authentic way.?

4. Action posts: These round out the week of posts to ask followers to go beyond social media to engage further with you. This converts your awareness-building into real business results.

Katie's approach removes the burden of constantly creating content while saving time and boosting engagement.?

Listen to the full episode to learn exactly how to implement this four-post social media strategy for yourself.?

What has your experience been like trying to maintain numerous social media accounts??Which platform(s) are you focused on? And why? Let me know in the comments!

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