Social media optimization (SMO)

Social media optimization (SMO) is the use of?social media networks?to manage and grow an organization’s online presence. SMO bridges the gap between your site and your social presence (meaning, your Facebook-Twitter-LinkedIn-Instagram-whatever accounts), making you more visible on the web, and giving your audience more ways to connect and interact with you.

Social Media marketing strategies:-

1. Post at the appropriate time.

2. Improve your bios.

3. Use UTMs to optimize your links.

4. Check that your images are of correct size.

5. Post the appropriate amount of words and include tags in your posts.

6. Evaluate your social media strategy.

7. Always keep your target audience in mind.

8. Make your accounts search engine friendly.

9. Make your username consistent.

10. Create eye-catching headlines and captions