Social Media Optimisation
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Social Media Optimisation
Today, there is a growing momentum of people wanting to connect and do business online, and businesses started to spend money on social media advertising.
It is not enough to just set up your social profiles, you need to audit and optimize your profiles to get the highest return on investment of time, effort, and money.
In this newsletter, we are going to define social media optimization and suggest some tools to optimize your marketing efforts on LinkedIn, Facebook, Twitter, and YouTube.
To start, what is social media optimization?
Like Search Engine Optimization, social media optimization encompasses a number of strategies, tools, and best practices to be used to get the highest quality engagement with your target audience.
What are the free tools that can be used by businesses to optimise their social media channels?
Free Facebook optimization tools
Facebook Ads Performance Grader?to audit and optimize your paid ads,
DrumUp?to be used for content discovery, curation and social media management,
Comment Picker?to pick your Facebook contest winners at random.
Free YouTube optimization tools
TubeRanker?to be used?for a Youtube channel audit,
VidIQ?to measure tags, watch time, and shares,
Kparser?to be used?for YouTube keyword research,
Punchbug’s?to create?for YouTube video optimization checklist.
LinkedIn optimization tools
Social Pilot?to bulk schedule, discover content, drive engagement, and easily create PDFs from analytics,
SalesLoft?to keep track of and communicate with your prospects,
Crystal?to predict the personality of your prospects.
Twitter optimization tools
Followerwonk?to refine your following/followers and gather data,
Tweetdeck?for facilitate the real-time tracking, monitoring, and engagment,
Twinsta?to share your tweets on Instagram
Director at GREYSON LIVING. CEO at AFRICAN DESIGNERS MALL. Founder at BRAND BOX TECHNOLOGY.
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