Social Media is not the Only Tool You Need in Your Marketing Toolbox

Social media is not the only tool you need in your marketing toolbox.? (Crazy, I know...considering I own a digital marketing agency).???

Is it important?? Heck yeah!? But what's more important is understanding exactly how social media works with the other marketing and business strategies you have in place.

For example, social posts may create a large engagement which leads to click-throughs to your website.? However, if your website is not properly set-up to find your products easily or if it takes too many clicks for a customer to purchase...that amazing social post was a waste!

Or what about the constant obsession of likes, follows and comments?? Believe me, no one looks at these vanity metrics more than your digital partner.? However, this is only one piece of the puzzle.? Has overall visits to your online store increased?? Have you seen more discovery calls and appointments scheduled?? Then maybe you are making more of an impact than you realize.

Again...it's taking that 20,000 foot view.

The truth is, social media should only be one piece of your entire marketing strategy.? You need a cohesive plan that encompasses various strategies and tactics to increase brand awareness as well as generate leads.

Take a look at your email campaigns, marketing collateral, blogging, paid ads on social media networks and more.? See which ones are working and which ones aren't.? Then, see if you can create a cohesive marketing plan that takes into account your entire brand's online presence across all of these channels.?

A huge benefit of working with Elysium Mktg is the 20+ years of experience with multiple brands and companies.? We can take a look at your overall strategy because we have actual experience with it.? Not just one silo.?

Curious about how we can partner with you?? Let's chat!