Social Media Objectives

Social media isn’t just online anymore. Social media isn’t some out-of-body space where connections, content sharing, engagement and conversation take place. It’s where real people spend a lot of their, submerge themselves into little bubbles that interest them, where they go to buy products, hire some professional services, get opinions about products and services and ultimately share their opinions about life, work and every other thing that suits their fancy.

As a marketer or business owner, you need to see social media in the right light to be able to maximize it for the brands you work for and for your business.

I know a lot of people reading this already have social media accounts for their brands and businesses because everyone was going social. A lot of people didn’t really ask important questions before creating pages and profiles on some of the popular social networks out here and that’s okay. Let’s have that conversation now.

Simon Sinek’s book ‘Start with Why’ teaches that before one embarks on a journey, the need to ask some specific questions and find the answers make the journey have direction and eventually, results. In this case, the need to ask some certain questions before you embark on your social media campaigns and journey is vital to yield results.

Before you even start to ask yourself where your target audience spend their time online and the kind of conversations that might engage them, you need to answer the ‘Why am I using social media?’ question.

This article is for business owners, marketers and brands who might have been struggling with achieving success from their social media marketing efforts. Going back to the basics and the essentials might just help you lessen the burden of work overload with no results.

This question is the social media objective question.

Ask yourself ‘Why is my business using social media?’ or if you’re a new business about to kick off with social media marketing, ask ‘Why is my business going to use social media?’

There are different objectives your business can pay attention to and I’ll be highlighting the most important ones:

1.      Website/Blog Traffic:

Your business has a website or maybe you run an e-commerce business; your website is your online residential address where prospective clients can see what you are all about. There’s content on your website, the work you have done, the clients you have pleased, the services you render and how you can be contacted. Your website is full of many functions that can increase the contact a potential buyer has with your business but how do you get people to go there? From your social media. This is a great objective to set because traffic to your website increases brand awareness and aid the consumer’s journey. If this is an objective you’re going to set for using social media, then you would be sharing links to your website pages as call to actions for your social media post. Your social media posts would heavily carry a redirection to your website to book appointments, enjoy free resources, get some help from your blog, and see the work you have done. An e-commerce store for example, would use social media to catalog their available merchandise that would ring them back to the shop so they can buy whatever it is they want. You already invested in a website, there’s no point if people aren’t aware of it. This is how you can direct traffic to your website organically and yes, you can do same with paid advert too. On social media, you can run a brand awareness campaign that would lead people to your website. The possibilities are endless.

2.      Increase in followers: As much as getting people to go to your website or read your blog is fine, you’d also want to grow your social media following; you’d want to see those numbers increase. Having a good social media following has its own perks and those perks are good for business. It also makes you trustworthy to new people. If you go to a company’s Instagram page and you see they have very few followers, the likelihood that you’d trust that they are the real deal would be altered. The best way to achieve this is through your content marketing – the conversations you have with your target audience, how you address their pain points, how you keep them interested and how you help ease their lives. Always remember this, social media isn’t the business but it can help the business a whole lot. As a business, you want to show your followers that you’re worthy of their time. You catch their attention by giving them valuable, relevant and helpful content. Do this consistently and watch your organic growth increase.

3.  Get Subscribers: If your business is big on email marketing and you want to build a useful database of prospective and interested buyers, social media is a great tool to use. You can gather information about your audience by them subscribing to your newsletter, special discount offers, events or some other thing you have in mind. You can use social media to get them interested enough to subscribe to your monthly publishing, paid magazine or some other form of paid materials.

4.      Sales:

Remember my article, Marketing Vs. Sales? I said there that marketing fosters sales and social media marketing does exactly that. No matter the kind of business you run, social media can help you achieve sales either through direct marketing, content marketing or paid promotions. You can generate leads on social media and reel them in to close the deal.

5.      Establish thought leadership: If your business or personal brand is big on starting or joining conversations that directly affect the lives of your audience, social media is a good way to let them know that you care, empathize and feel what they feel. Social media isn’t so different from real life. People want to know you care more than the money they give you, that you also care about them. Businesses who humanize online are able to achieve a lot more than those who don’t.

These are a few of the most important objectives I know that you can set for your business or brand for using social media. Pinning down your objective is just the beginning, you still have to set goals and write them down. You still have to set SMART goals, create a social media strategy and so much more. Don’t worry, I’m not going anywhere. I’ll be explaining every step of the way to the last part. Revisit your objectives, they don’t always have to be these. Yours could differ, you know? Just ensure that the objectives benefit your business, brings in return to your business and put your business in the best possible light.

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